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Amity university
Jaipur
A
Case study
On
The basic economic problem on nestle
products
Submitted to:Dr
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Acknowledgment…………………………………………
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introduction ………………………………………………… 4
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… 12-13
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Findings……………………………………………… 16
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professor Maryam nassir for
extending their kind co-operation by supporting and guiding us in
completion of this case study of nestle basic economic
problem
Signature…………………
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Sales at the end of 2005 were
CHF 91 bn, with a net profit of CHF 8 bn
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The history of Nestlé
began in Switzerland in 1867 when Henri Nestlé, the
pharmacist,launched his product Farine Lactée Nestlé, a nutritious
gruel for children
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The nest,which
symbolizes security, family and nourishment, still plays a central role
in Nestlé’s profile
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As theyears have passed, the
Nestlé family has grown to include chocolates, soups, coffee,cereals,
frozen products, yoghurts, mineral water and other food products
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Today, Nestlé markets a great number of products, all with one
thing in common: thehigh quality for which Nestlé has become
renowned throughout the worldThe Company's strategy is guided by
several fundamental principles
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Long-term potential is never
sacrificed for short-term performance
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Taste of Nestlé in each of
the countries where Nestlé sell products
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1
4
History of nestle
FOUNDER: Henri Nestlé (1814 - 1890)
LOGO: The first Nestlé logo 1868
1866
Our history begins back in 1866, when the first European condensed
milk factory was opened in Cham, Switzerland, by the Anglo-Swiss
Condensed Milk Company
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Nutrition
has been the cornerstone of our company ever since
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We owe more than our name, our logo and our first infant-food
product to our founder
...
” Peter Brabeck-Letmathe,
Nestlé Chairman
1905
The Anglo-Swiss Condensed Milk Company, founded by Americans
Charles and George Page, merged with Nestlé after a couple of
decades as fierce competitors to form the Nestlé and Anglo-Swiss
Milk Company
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It is in the secondary sector at the
centre of the supply chainthat starts with producers of agricultural
products in the primary sector and ends with distribution and retailing
in the tertiary sector
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SA is the Swiss equivalent of a
UK public limited company (plc)
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Nestlé
balances this against the need for growth whilst continuously
improving and being true to its principles of sustainability
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However, Nestlé UK has its own directors and can make many of its
own decisions; this is because Nestlé strives to be as decentralised as
possible - local decisions are made locally
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Other brands are also well
known, but you might not have realised that they were Nestlé
products - such as Golden Grahams, Buitoni, Friskies and Perrier
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3 billion on which it
made a net profit of over £3
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The majority of this profit (63
7
was re-invested in the business whilst the remainder was paid out to
shareholders in dividends
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However, its
water business - known as Nestlé Waters since 2002 - has grown both
organically and by acquisition
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Today, Nestlé Waters is
established in 130 countries and is the world's leading bottled water
business
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Responsible business practices don't just make moral sense; they
make good business sense
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Its Corporate Business Principles
includes all nine principles of the United Nations Global Compact
referring to labour standards, human rights, and the environment
which are applied throughout the company
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9
Nestlé and sustainable development
Nestlé defines sustainable development as "the process of increasing
the world's access to higher quality food, while contributing to longterm social and economic development, and preserving the
environment for future generations"
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The rise in the world's population
means there is an increased demand for food
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If Nestlé wants its business to continue growing it must encourage
more production of better quality raw materials from its suppliers
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The group
defines sustainable agriculture as "a productive, competitive and
efficient way to produce agricultural raw materials, while at the same
time protecting and improving the natural environment and
social/economic conditions of local communities"
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10
The basic economic problem
Economists distinguish between wants and needs; needs are those
things which people require to survive
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Nestlé products fall into two of these categories (food and water)
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All resources are considered scarce because the wants for them (the
demand) outstrip the various uses for them (the supply)
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There are numerous ways in which a resource may be used, an
opportunity cost is therefore created whenever one use is preferred
over another
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Water is a classic
example of the distribution problem of scarce resources
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The amount of water in the earth's water cycle evaporating from the sea, then falling as precipitation over land - is
constant, the problem is one of distribution - it is not always located
where it is needed
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Any production process involves the use of all factors of production
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Nestlé
helps suppliers in developing countries to increase their output
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Despite consuming only a tiny proportion of water, (see table) Nestlé
still seeks to minimise water use
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It is important that the environment in
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which raw materials are grown is safeguarded and protected in a
sustainable manner
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The company
invests over £45 million per year in environmental protection,
amounting to 3% of total capital expenditure on top of regular capitalinvestment projects that incorporate environmental components and
factory environmental operating costs
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It partners EcoLink - a non-profit-making, non-government
environmental education trust - in a water tank project to provide a
reliable source of clean water to many South African communities
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For more information see
www
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co
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Nestlé uses water in manufacturing (for example to wash raw
materials)
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13
Limiting water usage/wastage
Between 1997 and 2001 Nestlé's volume of production increased by
32% but the amount of water used in production was actually
reduced
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Nestlé achieved a 12% reduction in wastewater production in the
period 1997-2001
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Costs and benefits
The examples above involve large amounts of investment in capital
equipment
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Nestlé takes a long-term perspective on gaining a return
on this investment, for sustainable growth and improvement in
efficiencies
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Nestlé's internal communication system includes an
intranet, on which the Principles are published
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g
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One benefit is that employees see Nestlé
as a good business to work for
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In 2001 a European survey of recent business school
graduates ranked Nestlé as 13th most desirable company to work for
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Nestlé grows by
acquisition - buying other companies as well as by organic means i
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selling more of an enlarged portfolio of products
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15
Findings
I have found that
1
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2
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3
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4
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Conclusion
Nestlé is not complacent about its position; it still means to go
forward, developing new policies and initiatives on eco-efficiency,
responsible business practice and sustainability
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For
example, the 2002 World Summit on Sustainable Development set a
target to decrease by half the number of people without access to safe
drinking water by 2015: Nestlé will share its knowledge with others to
help reach this goal
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18
Bibliographic
www
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com
www
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org
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nestle