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Title: Social Media Strategies and their effect on the launch of a new product: CocoWhite 2015
Description: The brief report and notes demonstrate the depth a company will now use social media strategy in order to launch their product to their target consumer. The effects of this can be seen on the example of CocoWhite, the newly launched company in 2015. This report is aimed for anyone between 1st year beginners and 4th year experts as a reference to their own work or interests.
Description: The brief report and notes demonstrate the depth a company will now use social media strategy in order to launch their product to their target consumer. The effects of this can be seen on the example of CocoWhite, the newly launched company in 2015. This report is aimed for anyone between 1st year beginners and 4th year experts as a reference to their own work or interests.
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The effects of social media marketing on a
company’s sales and brand image
CocoWhite’s Social Media Launch Strategy 2015
1
Contents Page
Introduction to CocoWhite
Findings: Social Media Platforms
Analysis 1: Social Media Strategies on New Product Launches
Conclusions: The best current practices for organisations in the Social Media
World
2
Introduction
This report will cover an appropriate analysis of the social media strategies of two different
organisations with specific referral two one product of each company
...
1) is a new start-up company launched by two entrepreneurs based in
Leeds, United Kingdom
...
According to e-commerce platform Shopify ‘they tried to replicate everything that they’d
learned from that business’ by assimilating the ‘hockey stick growth’ (Symons, 2015)
Their fundamental products which have been promoted on numerous social media
platforms are the Assorted Flavours and their best-selling product Minty Fresh
...
BooTea is a globally recognised company launched by two entrepreneurs based in Leeds,
United Kingdom
...
This report will analyse and evaluate the effective or non-effective methods applied to social
media by both companies on the chosen products, and conclusively evaluate how
organisations use social networking platforms to introduce new products
...
Their digital media strategy is orientated around this demographic
using the appropriate social media platforms as follows:
Facebook:
Below, in Figure 2
...
Arguably, they apply the idea of the ‘6 Degrees of Seperation’ (reference) in their social
media strategy, by incorporating relatable celebrity endorsements or also known as
‘influencers’ (reference) which can then encourage their target audience to see their
product on their ‘News Feed’ through the celebrity fan pages and tags to their Official
Company Page
...
1: The Official CocoWhite Facebook Page (Facebook, 2015)
4
Coco White also have different celebrity endorsements on their Facebook page with
captions not referencing the celebrity in the image; as shown in Figure 2
...
This gives the target market the opportunity to question ‘is this Vanessa Hudgens?’ and tag
their friends which then triggers a ‘viral frenzy’ as it appears on friends of friends ‘News
Feed’ attracting more likes and brand exposure
...
Figure 2
...
This can questionably
create a level of brand trust between the potential consumer and the company
...
3, where they have celebrated winning a ‘Richard Branson choice award’
(Facebook, 2015)
This strategy can also indicate to the company how visible the post is on Facebook and the
maximum outreach exceeded by the amount of people entering the discount and their
locations on purchase
...
3: Coco White Facebook Post on their Official Facebook Page to display discount on
their Minty Fresh product to celebrate winning the Richard Branson Choice Award
(Facebook, 2015)
Twitter:
Coco White, have used a similar business model to BooTea; their previous successful startup business, where it is social media driven to their consumer market
...
6
Instagram:
YouTube:
The website displays a YouTube account, however, this is not accessible through this
...
(Figure 2
...
6: YouTube reviews of CocoWhite (YouTube, 2015)
Pinterest:
8
Analysis:
Coco White have relied mainly on social networking platforms to introduce their product, by
applying this through celebrity endorsements of the new product, beauty bloggers
promoting and showing the effects of the product through Instagram, Facebook, Twitter,
and Pinterest, they are encouraging a ‘hockey stick growth’ (Figure 3
...
(Superfood and Health Coconut Oil era reference)
Maslow Hierarchy of Needs: In the social media strategy structure of building their online
presence
Gaining information from Facebook on their demographic in order to build, Twitter is a
direct link to their target audience with high click through rate (ideal for celebrity
endorsements) as it’s a very visual platform formulated by hashtags to bring the information
specifically to the target, Instagram visual and ideal for celebrity endorsements, deals to
boost sales and presence, to really push the correct brand image and creation of demand,
you can see the product and all of the branding immediately as a consumer
More about Six Degrees of Separation following from Findings
Social Network Definition: A group of like-minded people who have come together in a
common place to share thoughts, ideas and information about themselves
...
This is why businesses are still using it, purely for the function of Organic SEO
...
3)
Coco White has a Google+ account which is displayed within their main website as a social
media platform for consumers to explore
...
It can be argued whether they
are entirely successful in their methods
...
Both companies also
are promoting products within the era of health-conscious and the next superfood fad
...
‘The other big trending hashtag, a favourite meme on the lifestyle blogs of
celebrities like Gwyneth Paltrow, Jessica Alba and Katy Perry, is also the big movement in
food and nutrition right now’ (Salzman, 2014)
Coco White entrepreneurs have followed a similar model as BooTea, and had reportedly
sold out of stock within 2 days after the launch
...
Many business journals agree that
luxury health and natural products have thrived on social media, the consumer and the
market as ‘Food gurus’ promote it and ‘fans follow suit because it holds the promise of
making you skinny while letting you eat like a gourmet’ (Salzman, 2014)
10
Bibliography
...
CocoWhite Official Facebook Page
...
:
https://www
...
com/cocowhiteuk
Juice Plus+
...
About Us: Juice Plus
...
juiceplus
...
html#
...
(2014)
...
Forbes, 1-2
...
(2015, July 14)
...
Retrieved from Shopify Web site : https://www
...
com/blog/36750661-announcingthe-2015-shopify-build-a-business-competition-winners
Winfrey, G
...
Meet The Founders Flying to Richard Branson's Private Island for a Week of
Mentorship
...
Magazine Web site : http://www
...
com/grahamwinfrey/these-entrepreneurs-won-week-of-mentorship-with-richard-branson
...
(2015, October 20)
...
Retrieved from YouTube:
https://www
...
com/results?search_query=coco+white
11
Title: Social Media Strategies and their effect on the launch of a new product: CocoWhite 2015
Description: The brief report and notes demonstrate the depth a company will now use social media strategy in order to launch their product to their target consumer. The effects of this can be seen on the example of CocoWhite, the newly launched company in 2015. This report is aimed for anyone between 1st year beginners and 4th year experts as a reference to their own work or interests.
Description: The brief report and notes demonstrate the depth a company will now use social media strategy in order to launch their product to their target consumer. The effects of this can be seen on the example of CocoWhite, the newly launched company in 2015. This report is aimed for anyone between 1st year beginners and 4th year experts as a reference to their own work or interests.