Notesale: Turn your study into money

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Unit 9 – Exploring Creative Product Promotion
M1 - Explain how the promotional aspect is integrated and used with the whole
marketing mix of a selected organisation to achieve its business aims and objectives
The aims of TK Maxx are shown when their website says ‘We’re passionate about integrity
and responsibility
...
This means we take a responsible and ethical approach to both sourcing and
trading, whilst reducing our impact on the environment
...
This all
circles around the focus goal of gaining high profit through selling goods and services and
being a successful company
...
The store needs to think about whether the price of a pair of
jeans matches it’s quality, how much customers would expect to pay for their range of
swimwear, or if a jacket sounds to cheap to be considered, whether members of family would
like a product although expensive, if too high a price is a good idea, and even if the
connection between sunglasses and the place they were made makes them more valuable
...

Promotion – To assist the promotion of their clothing products, there are a number of
methods which ensure the procedure of creating their brand image is performed
...

Communication, since obvious typography with a clear message can always give reason for a
customer to buy, colour, as certain colours can make a product be remembered more easily
(red is warm, blue is cold, etc), functionality, since clearly the product needs to present well
without breaking or tearing, protection from damage, as the packaging can protect all goods
from harm
...

Product – TK Maxx can sell tangible goods, which are physical products which you can see
or touch, and intangible services, where customer satisfaction is provided for everyone
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For example, if the business were selling a
Croc Tote handbag to a customer and they only wanted it because it was made by Toscani,
then their satisfaction is due to a certain reason for wanting it to begin with
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Place – A big issue TK Maxx should always be checking over is distribution, the way goods
and services are received by customers or separate businesses
...
A large part of this is making sure that all clothing and
accessories are delivered to the organisation Just – in – Time (JIT) because a lack of timing
can cause the business to miss out on sales as they have no products
...

People – The greatest resource within an organisation is the staff
...
If lifetime loyalty is earned with each
employee, then a more effective service can be provided when working there
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A consistent good
image and knowledge of goods and services are what customers are attracted by and
sufficient staffs need to provide that attraction
...
This contributes to providing a proper service for customers, and if people are satisfied
they will be fine references which TK Maxx will go to as evidence of adequate performance
of the store
...

Processes – There is always the concern from consumers whether their purchased goods will
be well produced and delivered successfully as they are not only price conscious, but mindful
on the process of which the product is manufactured and distributed
...
All of these are major points and TK Maxx should also keep records of whom
they buy and sell their supplies

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