Notesale: Turn your study into money

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Unit 9 – P1
For this assignment, I will be describing in detail two selected organisations in
relation to the promotional mix
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Each of these use their products and services with the methods of the promotional
mix, making their sales of the product better
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a
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E
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TV adverts, posters, radio, bill
boards, etc
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Its purpose is to achieve favourable publicity
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g
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Use press coverage to inform stakeholders
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Sponsorship can mean giving financial support to an organisation, an
event, an activity or a person
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g
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Sales promotion – Sales promotion refers to the techniques and methods used by a
business to sell its products to either consumers or other businesses
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E
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Devices such
as coupons, samples, contests and sweepstakes can be used to stimulate product
interest
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Personal selling is one – to –
one communication
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g
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Exhibitions – Exhibitions are big business for many sectors of UK industry
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E
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Many people can be interested in
exhibitions in the plight of refugees, who provide a background about the market
formed
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E
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Telemarketing is the second most common form of
direct marketing, in which marketers contact consumers by phone
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The large organisation I have chosen for this assignment is TK Maxx
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They use the promotional mix to
increase the popularity of their goods, which helps raises their services and prices
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The university I have chosen for this assignment is Coventry University
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Coventry uses the promotional mix to also help raise the reputation of their business
by increasing the amount of services they provide to their pupils and their parents
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The decisions they make will also give good
stability to the industry because of what they have earned
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The company uses
methods such as advertising and publicity, where they promote their design product
through their website, with television adverts, radio broadcasting and possibly bill
boards
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Staff would discuss with them whilst they visit,
and the good relations they have will improve their popularity with consumers
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One more would be direct marketing, with them using direct sales with
customers through the phone, or at the till of the store to discuss the supply and
endorsement of the jacket between the consumer and marketer directly
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This business uses methods such as sponsorship,
with them using events which display the information of what they can provide,
which can gain peoples and pupils interest
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One more would be exhibitions, which
they form with their applicants who want to go there, their staff and management,
which would show the options they provide, as well as go to colleges in careers fairs

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