Notesale: Turn your study into money

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Unit 9 - P2
Coventry offers their pupils a number of computers that the industry would prefer to use,
manufactured from the Dell Company, which is the brand image for the Vostro 410 computers
purchased
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Dell is a computer electronics store, which makes and sales a range of computers to
customers and businesses
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The factors considered include the colour, where black is a common colour on their computers, and
although boring, it is only to assist appearance of the overall product
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Another factor would be brand visibility, where all the features upon the computer is
recognisable and stand out, such as the front, sides , bulk, etc which all help the computer to be
separate from the rest
...
There is also the size of the brand that
can favour people’s interest, where it can be more advanced if it’s smaller and grab more people’s
attention, while a flatscreen computer can be most favoured
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So not only should the
wrapping appear good in presentation, but also to prevent damage coming to the computer
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Finally, Dell would spend millions of pounds on the structure, thin design, large plain
packaging, features and work options such as Microsoft for the latest computers all the time during
the year, and the Vostro gives a good vital image which Coventry would be interested to purchase
from Dell
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The items sold
would either be tangible, which you can be in physical contact with, intangible, where services would
be offered by the business retailer
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Even businesses
would need to be satisfied by buying or hiring industrial goods, machinery, resources, etc
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Soon the product will increase in
popularity, but will decline due to expenses and competitors having the same product
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Price – A vital issue to the marketing mix is the price when a business sells its products
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Issues involving the price would be if it’s suitable with the
quality of the product, the connection between the price and place, the reason for why the value is
so important, such as for the education of students, etc
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This would be used in situations such competition, where Dell could decide
to match or undercut their prices against their rivals to win over the Uni’s sales
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Place or distribution – The distribution for Dell would be the way in which the seller of the business
gets the correct goods and services to the university
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Many businesses would use
the distribution channel, in which the way goods and services can get to Coventry (the customer)
within locations where they are able to be purchased
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The place from which they are sold can make a difference for where the
customer wants to purchase, and the chain simplifies the method from which the Vostro can reach
the buyer
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There are a few main features on packaging Dell
should consider to grab Coventry’s attention, such as the colour and shape of the box, brand visibility
where the symbol, graphics, font style, etc, are able to be clear upon the outside covering of the
product
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There is also the amount of protection around the computer to protect it
from harm during delivery, the amount of communication displayed to inform the customer of what
the Vostro can provide, and if it follows the overall campaign of the marketing mix

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