Notesale: Turn your study into money

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Unit 9 – P4
Design a promotional campaign for a specific product/service offered by your
company to meet the needs of a given campaign brief
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The product I have decided to promote is a lightweight
summer coat
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Many actions are performed in these,
with the use of many different types of communication
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These include PESTLE and SOSTT, which can analyse the structure of how a campaign
is created, and also help with whether the product is proper enough to start a
campaign by
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While
SOSTT, would have TK Maxx considering what their current situation is, what
objectives they are trying to achieve in order to change that situation, the strategy on
how to achieve their objectives, their initial tactics so they will continuously know
what to do when performing, and the targets which associate with the achievement
of their current objectives
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Next, they should be deciding which form of media should be used when trying to
get their point across, e
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radio, newspaper, television, leaflets, bill boards, etc
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If, for example, they choose a newspaper, then it will be fairly easy to attract
people since it has a wide circulation, but the advert must be able to gain interest,
and show that the coat is worth purchasing
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While the event(s) of the campaign are taking
place, the store should perform research throughout its duration, regarding money,
number of customers interested, measurement of purchase, competitive marketing,
amount of response to campaign methods, etc
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Evaluations should be made afterwards, with total results and
reviews from staff and customers so that TK Maxx can learn in the future what
negative factors caused the campaign to go down, and continuously improve so that
the coat will lead to better campaign events
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i
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It
gives a good design and theme to the facilities, as people would like the unique
scenery of old rock stars from the 70’s and 80’s and presented history, making it not
just an ordinary café but one people can enjoy
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CREATE FLYER FOR YOUR CHOSEN BUSINESS

This is my flyer design for the campaign
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iii
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The radio station I have chosen to present this advert is ‘play radio’ in
the UK
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Jason: Hi all you play radio fans out there! This is Jason Nick, and here’s hoping your
enjoying the station
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They are here to tell you
about a new café opening at their Uni in two months time, guys their all yours
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I just want notify you all of a new cafeteria facility at our
University, the Hard Rock café
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It has many sites and information about rock and rock stars during the 70’s and
80’s
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Sam: That’s right; there are even vouchers that can cut back on how much you pay,
along with food being named after rock stars, and leaflets about each of them
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There is also a section where all
teachers can converse with students about the work they perform and how they can
improve
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Sam: If there is any more information you would like to know about the Hard Rock
café, please call 020 – 3754 – 7692
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Jason: No, thank you
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Thanks!
iv
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I will do this by researching the cost of a radio advertisement they
are intending to bring out
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The radio company I have chosen is ‘play radio’ because it is
cheaper to go to than others; it will be this station that can present the advert
throughout the day
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This is
quite dear for them, but if successful they can gain more publicity who is attracted to
the cafe and its services
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g
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g

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