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E- Shopping Controlling and planning

Table of content
Introduction:
Goals and Objectives:
Problems:
Project Planning:
Time Planning:
Work Breakdown Structure:
Merchant Account:
Payment Gateways:
The Play-by-Play
Resource Planning:
Quality Planning:
Risk Planning:
Cost Planning:
Project Implementation:
Personalization:
Connection:
Humanization:
Conclusion:

Introduction:
E-shopping is done by almost 10% people in America
...
By 2018, it is estimated the level of online
shopping will have increased by five times
...


Goals and Objectives:
Today, most average shoppers only remember prices to be fixed
...
It was way
back in the early 1800s that fixed prices were introduced and that too as an attractive positive
feature that claimed to save not only the customer’s money, but also time and emotional
energy too
...


Today, in the online shopping era, comparison is very much easier when it comes to products,
and customers are often sure they are getting very low prices without a large amount of
overhead
...
A new idea today is
to bring haggling back to online shopping, and this is a good idea because it makes online
shopping a much more humanly and real experience since it brings back the concept of

conventional marketplaces
...

Project Definition Form [or PID]
Project Title:

E-shopping controlling
and planning

Sponsor:

SIA Imanli

State below the link with the corporate agenda – the actual wording please
...
com/en/news/news
...


Project Deliverables:

Make easy to use for customer and trust feeling for delivery
time
...
000 euro

10
...
000 euro
Labour : ~ 4
...
03
...
05
...
03
...
03
...
This means that the customer knows
they don’t have to make a decision based on the price that the retailer has decided, and have
the freedom to propose their own price
...
A survey shows that mostly customers only
ask for a discount of around 10%, which can easily be swallowed by majority of customers
...
However, small the amount of discount, it
will increase the amount of trust the customer has in the transaction, and there will always be
an increase in confidence too
...


•
By 2018, it is estimated the level of online shopping will have increased by five times
...

•
The biggest challenge to the e-commerce industry right now is delivery and payment
...

•
Even those who do have credit cards fear fraud and do not use them a lot for eshopping
...

•
Even in e-shopping, they prefer cash on delivery transactions, which are not feasible for
all merchants, and require much more sophisticated systems for the partners in delivery
...
This means that the customers have an experience
similar to that of a real marketplace
...
This approach leads to a consumer-need defined experience in shopping,
and is also an extension of the marketing campaigns that are personalized and tailored by
companies like Google and Facebook use by tailoring data they have collected online
...
The best thing about this is,
instead of being just a unilateral monologue, the interaction between customer and merchant
is bilateral
...
Online
shopping enables making the experience more human by making it inconvenient for neither the
merchant nor the customer
...


Time Planning:
To do e-commerce well, you would expect creation of a major investment — in both time and
cash
...
The level
of advancement of a project causes more unforeseable problems that can arise later on
...
A normal website project, which does not involve e-commerce can take as
many as three or four months from it’s starting to the launch, given that there are no delays or
any kinds of interruptions in the process
...
Taking in the
whole process, it can safely be assumed that almost one year is required on average to start
and launch a successful e-commerce project
...
The website shall have to be designed and made by professionals
and then run by a number of people that will handle queries and online transactions
...
Payment gateways, merchant cards, and delivery parties shall be
decided when the website is formulated too
...
It is different from a normal
bank account because it can accept payments through debit and credit cards
...


Payment Gateways:
Payment gateways or financial intermediaries help the transaction between you and your
customer
...
In order to make a proper,
functional e-shopping project, a payment gateway should be decided on
...
The whole process takes only a few
seconds
...
The encrypted information is then passed on from your website to the gateway
...
Taking care of things like this not only
make it possible for the customer to develop trust, they also enable a more efficient and
speedy transaction
...
The operational costs are there, but
then in addition to them, it requires a fully functional website and u have to plan, implement
and pay for its creation and running
...
Since you are expecting to earn money from your
business, you should expect it to take some from you too before it gets started at a functional
level
...
The business will have to outsource for delivering products, and that will mean more
costs
...
The
resources also include the labour required with it
...
Other resources like computers and equipment shall also be
taken into consideration
...
In order to make a proper, functional eshopping project, a payment gateway should be decided on
...
When a customer negotiates the price with the merchant, it increases
the customer’s sense of value and the merchant’s sense of pride in his goods or services
...
Online shopping enables making the
experience more human by making it inconvenient for neither the merchant nor the customer
...


Risk Planning:
The biggest challenge to the e-commerce industry right now is delivery and payment
...
Even those who do have credit cards fear fraud and do not use them
a lot for e-shopping
...
Even
in e-shopping, they prefer cash on delivery transactions, which are not feasible for all
merchants, and require much more sophisticated systems for the partners in delivery
...

Cost Planning:
Creating an online shopping project can be expensive too
...
You’ll need time, and you’ll need people to work for you if
you want a fast and efficient online system
...


Project Implementation:
Personalization:
It is now a new idea to offer customers the option for a personalized price along with the
normal fixed price
...

•With this approach, the customers shop online in the normal way, add things to the cart, and
the payment and shipment is normal too
...
Customers can simply select the fixed price, or
suggest a price of their own
...
In this way, haggling is brought to
online shopping, and the customer is happy in the end
...

•This approach leads to a consumer-need defined experience in shopping, and is also an
extension of the marketing campaigns that are personalized and tailored by companies like
Google and Facebook use by tailoring data they have collected online
...
The merchants can keep track of sales related data of the customer
...

•When the shoppers have the option of setting their own price, they feel a better connection
with the merchant as they can haggle for a price they like
...

•When a customer negotiates the price with the merchant, it increases the customer’s sense of
value and the merchant’s sense of pride in his goods or services
...


•In order to make a proper, functional e-shopping project, a payment gateway should be
decided on
...

Humanization:
Today, advertising, instead of being considered a just a message to be sent across, is believed
by most brands to be a kind of conversation
...

•Fixed prices were first introduced because they make the transaction more effortless and
time-saving; the lack of haggling has taken away the ‘human’ aspect from this experience and
made online shopping less exhilarating for the customer
...
This subsequently provides an
increase in the quality
...

• Online shopping enables making the experience more human by making it inconvenient for
neither the merchant nor the customer
...
The project is
analyzed and plans are schemed
...
In further
consequences, the plans have to be distributed, people be informed about responsibilities and
be kept up-to-date
...
Online traders rely on
trust just as much as other merchants do, as this is important for building goodwill, and crucial
for new businesses that have not established a customer base just yet
...

For the customer, enabling haggling will introduce not only a sense of control for the customer,
but also a sense of achievement and importance since he is able to select his own prices
...
An e-shopping
project should have these factors for successful running

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