Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Unit 6 Assignment 3


There are various types of survey you can use to gain primary research
...


Some of the different types of survey are;

- Questionnaires
This is where you will write up a list of questions, ask people to answer them
...


- Interviews
You can interview people and ask them questions
...
You can discuss what they all think and
collectively, you can all come to an agreement on what you think is best for this business

I have used a questionnaire
...
You can receive the
information instantly, and analyse it comparing all the results
...
You can see your target market in person, and
discuss into further details with respondents if you want to
...
Once I decided on the information I need to
know, I wrote a questionnaire
...
Furthermore, using
questionnaires meant I could get direct answers which let me establish customer
requirements (please see appendix 1 and 2 for research evidence)
...
They would
like burgers, eating out, fast food and fresh food
...

Task 2
A more effective method could have been a larger amount of questionnaires being handed
out; this would have given me a wider range of answers and accumulated primary data
...

During the primary research I expected an overwhelmingly positive response to our
product; expecting around 80%-90% to think that the idea was a good one
...

I believe the sample plan was big enough as it was enough to give me some data to work
with in order to adapt the product’s features in order to comply with needs and wants
...
The responses I received were accurate
...
The conclusions I got matched
my target audience and using a different method of sampling would not be necessary
...
I think this because we got direct feedback from anyone who
filled in the questionnaire
...
Although this method of
primary research worked very well for me, a downside is people don’t always answer them
properly as they would do it in a rush, and not spend time to think about the answer that
they’re giving
...
A way to resolve this is to ask as
many people as you can when doing research, because it gives stronger and more reliable
results - if I was to do thins again, I would ask more people
...
This would encourage
respondents to spend more time on providing us with feedback and encourage honestly as
it is guaranteed to be anonymous
...
My sample consists of 25 respondents
...
A question which I should have included would have been ‘would you purchase
food at a create your own burger restaurant?’
...
This is one of the most important questions I need to know and we did
not directly ask it
...
I have a gap in my
knowledge regarding the location of the restaurant
...

My research for this assignment involved a questionnaire which I asked 25 people
...
During my questionnaire I found that
53% of the public liked my idea
...
My target market
is people aged 16-30) and in my survey over half of the people in this age range (53%) that
we asked said that ‘yes’ they thought the business was a good idea, this meant I could go
through with the idea with confidence
...
From this data I put forward an idea through my work saying I would create an electronic
ordering service that would enable quicker service, also I brought in the idea of creating a
pre-pay and order app/program which would also be unique in the fast food industry as well
the whole service faster
...

Based on the evidence I have, I will now make a decision on the type of promotional
material I will use to promote my business
...
Of course I would advertise through other channels such as
leafleting and posters, but mainly I will use social media
...
My target market is younger students who want something fast and
cheap and somewhat good for you
...
I will use Facebook, as it has
the most users, and is something everyone is more familiar with
...

Here is a list of promotional materials, I will state if I am or am not using it and why
...

Social media (Facebook, Twitter, Instagram, Snapchat)
I will use these as it is a platform I can use in order to connect with my target market –
young students, and young people
...
You can build relationships, develop your brand, post up promotional

content like pictures, adverts and promotional videos
...
This is very good and cost effective advertising
...
It needs to be
consistent and professional
...
If it doesn’t work, then it can waste a lot of
time and effort
...
I don’t feel as though my target market will listen to the radio as much as
they would use social media
...
Although it is expensive, it can reach out to a lot of people
...
It is very expensive, and not always that effective
...

This would mean I get in there for free and they get something to write about
...
But for a new starting business, this is out of
the equation
...
It is very good as a lot of people will
see it, but unless you are worldwide, or national, with lots of restaurant chains, there
wouldn’t be much point in doing this
...


Leaflets

Leafleting is a reasonably inexpensive way of advertising
...
This is good because you can promote yourself to a lot of people, but the
more people you promote to, the more expensive it becomes
...
It is a quick way to get your name out there
...
A way to do this would be to
post them round university halls of residence, and student accommodation houses
...
This means that I will have to
target younger audiences
...
This is why I have chosen these
promotional platforms
...
The food videos online are becoming a trend
...

It’s the idea of having a nice looking meal, which the build a burger restaurant can do very
easily
...
Because people are
interested in food, social media will work well for a burger restaurant
...









































































URL References

DUGGEN
...
2014
...
Available at:
http://www
...
org/2015/01/09/demographics-of-key-social-networkingplatforms-2/ [Accessed 25 Nov
...












































Appendix 1














Appendices






Appendix 2 (use for task 2 evidence)





---