Notesale: Turn your study into money

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What is e Marketing?
Various definitions of e Marketing are:
e Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media
and more specifically the Internet
...

e Marketing is the process of marketing a brand using the Internet
...

e Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new
business, retaining current business and developing its brand identity
...
It includes both direct response marketing and
indirect marketing elements and uses a range of technologies to help connect businesses to their customers utilizing
integrated marketing techniques
...
These
digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your
business
...

As with conventional marketing, e-marketing is creating a strategy that helps businesses deliver the right messages and
product/services to the right audience
...
What has changed is its wider scope and options compared to conventional marketing
methods
...
E-marketing also embraces the management of digital
customer data and electronic customer relationship management (ECRM) and several other business management
functions
...
It
includes the use of a website in combination with online promotional techniques such as search engine marketing (SEM),
social medial marketing, interactive online ads, online directories, e-mail marketing, affiliate marketing, viral marketing
and so on
...


Other terms for e Marketing are:

E-Commerce, electronic commerce or EC is the buying and selling of goods and services on the Internet especially the World
Wide Web
...
E-commerce is a
major factor in the U
...
economy because it assists companies with many levels of current business transactions, as well
as creating new online business opportunities that are global in nature
...
In many cases, the goal of online marketing
(especially for small businesses), is to directly increase sales by targeting potential customers using different online channels
...
These capabilities greatly enhance the value of the information itself by making it
practically useful in business

The Internet is on the one hand the infrastructure providing a delivery mechanism or packaging for many products and
services (as a bottle is to wine), and it is also powerful in reducing costs or increasing the value of the product or service
...
These four most important „P‟s are generally accepted to be: Price, Product (specification and branding),
Promotion and Place (or Placement, the mode of delivery, or Distribution)
...
„Customer relationships‟ is rightly placed at the centre,
because in many forms of e-business, the customer is uniquely identified and this gives the possibility of automatically offering a
personalised service
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Usage of e Marketing

Accepting credit cards for commercial online sales
Generating online advertising revenue
Trading stock in an online brokerage account

Driving information through a company via its intranet
Driving manufacturing and distribution through a value chain with partners on an extranet
Selling to consumers on a pay-per-download basis, through a Web site
...


Contextual advertising: Advertising that is targeted to a web page based on the page‟s content, keywords, or category
...


E Marketing: e Marketing is the process of marketing a brand using the Internet
...


Integrated marketing: Integrated marketing communication is integration of all marketing tools, approaches and resources within a
company which maximizes impact on consumer mind and which results into maximum profit at minimum cost
...
An advertiser bids for the chance to have their ad display when a user searches for a given
keyword
...
Most
search ads are sold by the PPC model, where the advertiser pays only when the user clicks on the ad or text link
...
SEM includes both search engine optimization (SEO) and search advertising, or paid search
...

SEO includes technical tasks to make it easier for search engines to find and index a site for appropriate keywords, as well as
marketing-focused tasks to make a site more appealing to users
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Search engine results pages (SERPs): The page searchers see after they‟ve entered their query into the search box
...
Increasingly, search engines are returning blended
search results, which include images, videos, and results from specialty databases on their SERPs
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Common social media marketing tools include Twitter, LinkedIn,
Face book, Flicker, Wikipedia, Stumble upon, Digg, Reddit and YouTube
...
g
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Social Media Strategy
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An example of a good social media
strategy would include setting up a Twitter account and a company blog
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Twitter is used to notify followers of this new information
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For example, a company that sells athletic shoes may be launching a new product in the near
future
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The key is to make the content useful; the
product will sell itself
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There are many ways for an e-business to advertise
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The company would need to come up with a list of keywords related
to their product or service, test the popularity of these keywords and then use the best ones in its pay-per-click ad campaigns
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For example, a
small business owner has a new e-book on making money at home
...
These ads would link to a landing page for the new e-book that contains sales copy meant to
convince visitors to purchase the product
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Businesses that don't grow run the risk of remaining stagnant and the same is true in the virtual marketplace
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This is a low cost way to build a powerful sales
force: the affiliates only get paid if they make sales, and the company is not out any money for the promotion of the product or the
service
...
They would provide their affiliates with ads, banners, sales copy and other helpful materials to get started
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The affiliate gets 75 percent of the
sale and the company gets 25 percent
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Entering New Markets
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Whether it is selling back stock at a discount or finding a new target market for a new product, use the Internet in a variety of ways
to reach consumers
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If your company has a large amount of beach towels that haven't moved, for example,
instead of writing off the loss you can offer them for sale on eBay at a discount and avoid losing money
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One was the creation of the
Electronic Commerce Promotion Panel by then President Ramos
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Also some joint e-commerce
ventures were begun between leading Philippine telecommunications providers and multinational corporations
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In the near future the boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and
more business move sections of their operations onto the internet
...
B2B businesses often deal with hundreds or even thousands of other businesses either as customers or suppliers
...

When implemented properly,
o

E-commerce is often faster

o

Cheaper

o

More convenient than the traditional methods of bartering goods and services

Electronic transactions have been around for quite some time in the form of Electronic Data Interchange or EDI
...

Electronic commerce has also led to the development of electronic market places
where supplier and potential customers are brought together to conduct mutually beneficial trade
...
It is important to do a lot of research, as
questions, work hard and make on business decision on facts learned from research e commerce
...

Researching and understanding the guidelines required to properly implement an e-business plan is a crucial part to becoming
successful with online store building
...
Also take
shipping into consideration
...
This usually entails obtaining a merchant account and accepting
credit cards through an only payment gateway (some smaller sites stick with simpler methods of accepting payments)
Lastly, you need a marketing strategy for driving targeted traffic to your site and a means of enticing repeat customer
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8792 was signed into law
The Act was based on Senate Bill No
...
9971 which were both founded and patterned after the United Nations
Commission on International Trade Law (UNCITRAL)
1992 – Bills were filed in order to address the issue of electronic commerce
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Senate Bill No
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e
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1996 – The Senate Committee saw wisdom behind the UNCITRAL Model Law was released and adhere to its principles and framework
and turn away from the restricted approach ECA
SALIENT FEATURES
E-commerce Act features:
1)It defines the important terms
a
...


Electronic data message

c
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Electronic document

2) It gives legal recognition to the following:
a)

Electronic data message

b)

Signature

c)

Documents

4)

It lays down the state policy to promote the universal use of electronic transaction in the government and by the general public

5)

It allows the use of such electronic writings and signature in both commercial and non-commercial transactions, thereby giving
legal effect and validity to these electronic transactions

6)

It sets forth the responsibility and liability of service providers

7)

The DTI is made the lead agency which is given the authority to direct and supervise the promotion and development of electronic
commerce in the country

8)

Lastly, it criminalized and penalizes hacking and electronic piracy
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ECA is grounded on the functional equivalent approach
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a
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It is written evidence of a meeting of the minds between the parties
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2
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This means that the act does not espouse or favour any particular

technology
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The idea is that no communication
technique should be excluded because future technical development should be openly accommodated
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It is so much better than any other way of shopping that it has already attracted many of e commerce lovers
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E-Commerce today gained so much popularity because its underlying technologies are evolving a giant steps
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E- Commerce today does have some drawbacks but they say “ he fears that every bush must never go birding “
...

Future of e Commerce in the Philippines
The ECA is a significant first step in developing the Philippine legal system in order for it to meet the issues and problems brought
about by electronic transactions and digital relations in the 21st Century
...
Although the amount of time and money we spend online grows every year, the ECommerce experience has changed since its inception
...

E- Commerce services will intensify their development
...

Emerging web technologies
Allow the retailer to interact with customers in much the same way as they would in a sore
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Retailers can present products of interest and avoid wasting time on things that hold no interest
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Sites will eventually become so honed to
the personal taste of the individual that everywhere a person shops will be the next –generation experience, built just for them
...
It‟s the new frontier for marketing, and it is here to
stay
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Some people might even say it‟s “old
school
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For example:

Website Creation

TV Commercials

Blogging

Radio Commercial

Search Engine Optimization

Billboards

Analytics

Print Ads

Social Media

Direct Mail

Email Marketing
Online Press Releases
E Marketing provides vast competitive advantages over traditional methods when implemented properly
...
There‟s a good reason for this: marketing is
expensive, can be time-consuming, and can be a waste of time
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Whether the plan and execution of traditional and online marketing strategies or pay consultants or vendors to help in promoting
the business, it is important for you to understand the types of marketing that is available
...
There is a relevant metrics to help assess whether a specific marketing
channel could work and also highlight additional resources to help get a better understanding of that channel
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Channels
for Traditional marketing are: TV Commercials, Radio Commercial, Billboards, Print Ads, and Direct Mail while in e Marketing
services a consultant can provide are: Website Creation, Blogging Search Engine Optimization, Analytics, Social Media, Email Marketing
and Online Press Releases
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For example, in the agricultural business industry, before harvesting the palay it is better to market it first online in order to catch
the possible buyer
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Another
Examples, crops that are intended for sale get rooted because of inability to find a reasonable buyer
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The chance to sell it at higher price is possible
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In all areas of the globe where marketing takes place, e Marketing
dominated traditional marketing
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This is due in large part to the rise of
social networks online
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People in every age group are
spending time online
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There are so many
ways open to promote products/services now so let me outline the pros and cons
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Low Cost Options: Small businesses can reach a large number of people without spending a lot of money
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Even paid advertising online
costs less than traditional advertising through places like the Yellow Pages
Consumer Accessibility: With online marketing you can reach people where they are
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Some websites even allow companies to market to individuals based on their stated preferences
and interests
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Real Time Results: With traditional marketing you have to wait to see the results of your efforts
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It may take weeks to start experiencing an impact on sales
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An
email message to your list can receive replies minutes or even seconds after you send it
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Cons of Online Marketing
Harder to Build Trust: Sometimes it is easier to earn someone's trust when you can talk to them face-to-face
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You can build trust online, but it can
take time
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For
example, when someone walks into a coffee shop they can see the coffee being ground and smell the delicious aroma
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Online marketing will continue to grow as technology expands into different areas of people's lives
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Realize that there are both pros and cons of marketing to people
online
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Just take advantage of the pros
and make any necessary adjustments to your strategy to reduce the impact of the cons
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a) Water Station, Aqua Bros
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, Palanan , Makati City
b) Wet and Dry Market, Palanan wet and dry market , Palanan , Makati City
c) Fish and other aquatic resources for sale , Bulungan Fish port , Baclaran , Paranaque



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