Notesale: Turn your study into money

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How to Sell Your Idea in 20 Seconds

At some time in your life, you will be given a brief moment, an opportunity, to
pitch someone
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It is in that brief
moment that you need the perfect pitch—a concise description of who you
are, what you do and what makes whatever you stand for unique
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I can tell you that most never take the time to create the perfect
20-second elevator pitch
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Are you ready to perfect your pitch?

1
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What is the objective and goal of your pitch? What is
the one thing you want this person to do when the pitch is over? Do you want
to tell potential clients about your organization and make them a client? In
my case, I want the person across from me to know what I do, see how he or
she can benefit, and decide within 20 seconds that I am the best person with
whom to do business
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That pitch is referred to as an “elevator pitch,” and although
you might be in an elevator, you could just as easily be in a cab, on a plane
or at a dinner where someone asks you what you do
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Over 30 years, I have worked with thousands of entrepreneurs and
salespeople
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The most common mistakes are a lack of clarity,
conviction and no sense of how fast 20 seconds goes
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Make it sticky
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The easiest way to do this is to make a
giant claim where your unique value proposition is clearly stated
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Here’s an example: “We help businesses increase sales by 15
percent through identifying missed opportunities
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Having trouble coming up with a sticky point? Ask yourself: “What is the one
thing I want this person to remember when this pitch ends?” Your claim
should generate interest or suggest who in the company would be best to
contact
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3
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In any pitch, you want to know who the
decision maker is
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There is no reason to pitch any further without knowing who can make a
decision
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Get it right
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Time yourself and
video yourself and pay attention to how fast you’re speaking, your
mannerisms, eye contact, attitude, etc
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I once delivered an elevator pitch
while boarding an airplane
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I became the
authority in 20 seconds
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Remember, the elevator pitch is a pitch, not a conversation
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I assure you that you don’t need to
worry about a sales pitch until you perfect your elevator pitch

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