Notesale: Turn your study into money

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Genre- Leaflet- information about
beach safety
Audience-Parents/ families- all
beach users- England
Purpose- Informing about dangers
at the beach and what to do in
dangerous situations … there is also
a gentle attempt at the end to
persuade us to donate to RNLI

Primary colours (and lifeguard
colours) as well as being
colourful and vibrant catch
attention
Eye catching bold title

Official and trustworthy
(respected organisation)

Safety is
foregrounded
Clear
instructions

Short, simple
language

Well known
symbol

Personal
Informal diction- down to
earth (appeal to people)

Little kids having fun in
safe way

Emergency
short and
remember

number,
easy to

Jet Ski in the background could maybe
show how reliable and how quickly the
RNLI respond to situations as well as
how they are always on the watch out
for people in trouble or appeal to other
beach users in addition to just families

Saving lives is their focus

Box stands out
because of the
yellow on the
red background

Written in bold and capitalised helps to make it stand out and
emphasize how dangerous the
beach can be as it is a “true story”
...


This family followed the instructions that
have been provided in the booklet by the
RNLI which shows us how important it is
to look at this leaflet
...


It may also help to get people to donate
to the RNLI, as it makes it sound like
without their instructions, Carolyne Yard
would have lost her son which helps to
emphasize the importance of the RNLI
...


Common Image
Instructions are
given in bullet
points
which
make it easy to
follow
and
remember

Understandable
image
Fast and quick
response
shows
how reliable the
RNLI is
...


The use of
“eternally”
helps
to
emphasize
how
much
impact
the
lifeguards had
on the lady’s
life
...


Normal looking people that everyday
families can easily relate to
...


The pictures are made to look
slanted and like they are stuck
down with tape again creating
an informal accessible feel to
the leaflet

Blue bold headings- stand out and
show how important this information
is (this is valid for all the headings)
and it is also very eye-catching
...

The
small
description of the
flags makes it
and easy and
simple task to
follow

There is generally a two part structure
P1 – Have fun and enjoy the beach –
this appeals to readers because this is
what they want to do
P2 – However, you should enjoy
yourself in a safe way (we can see this
change when “but” is used)

“You” and “your” helps include the
reader while the bullet points make
the instructions simpler and easier to
follow and remember
...


High modality command terms –
these imperatives give clear
orders about what should be
done at the beach

Symbols are big and boldvery eye catchy which
automatically makes the
reader look down to the
bottom of the page where
there
is
often
key
information such as a phone
number or survival tip

Blue box helps to make message stand out and is
repeating the instructions to show how important
they are
...


The pool
image is
one we
can
all
grasp

The three sections are
clearly labelled so that it
is easy for readers to
see which information
applies to them

Clear, big, bold title; we
know that we are now
focusing only on the RNLI

Factual detail which shows
how serious they take their
job and how donating to
them is a good cause

Someone being rescued focused on their purpose of
saving lives

Fore grounded
that they want
money to be
donated
Impressive statistics show how
important they are for beach safety

Simple structureTitle
and
then
information which
makes it easy to
follow

The powerful diction
suggests
that
he
lifeguards
are
essential encouraging
us to donate
Importance of having
lifeguards

Contrast emphasized
by pause, it is subtly
trying to persuade us
to donate
...
Hence the use of a
number of rhetorical devices

Background
photo
to
indicate the safety brought
to beaches by the RNLI
...
By having
the “life” in a different colour
makes it stand out from the
background and shows how this is
their number one aim and the
squiggle under “first” shows how
this
is
their
number
one
importance

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