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Title: MSc Marketing Dissertation Proposal TIPS
Description: These tips are open to everyone from undergraduate level to postgraduate level when writing their research proposal for any subject area. The tips include how to structure proposal and what is important including data collection methods.
Description: These tips are open to everyone from undergraduate level to postgraduate level when writing their research proposal for any subject area. The tips include how to structure proposal and what is important including data collection methods.
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Research Methods
Title/abstract/intro – write last
Keywords – must be correct to subject
Look at Journal of Marketing and related
...
Main research question of your study
Write research method – Quantitiative/qualitative
Data collection method – indepth? Focus? If it is positivism
then why it is positivism, discuss everything critically
...
who are the
people? how many?
Thematic analysis (you can use different analysis such as
content)
Ethics – 100 words
15 reliable sources – mixture of books/journals – can use
conference proceedings – internet sources but only reliable
ones
...
Title: MSc Marketing Dissertation Proposal TIPS
Description: These tips are open to everyone from undergraduate level to postgraduate level when writing their research proposal for any subject area. The tips include how to structure proposal and what is important including data collection methods.
Description: These tips are open to everyone from undergraduate level to postgraduate level when writing their research proposal for any subject area. The tips include how to structure proposal and what is important including data collection methods.