Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Making Huge Clickbank Profits

1

LEGAL NOTICE:
This eBook contains material protected under International and Federal Copyright Laws
and Treaties
...

Violations of this copyright will be enforced to the full extent of the law
...

The author reserves the right to make changes and assumes no responsibility or liability
whatsoever on behalf of any purchaser or reader of these materials
...

We assume no responsibility for what you do with the information contained in this eBook
...
4
Why Clickbank is the #1 information product affiliate marketing site
...
6
Factors to be aware of…
...
12
Finding products and generating hoplinks…
...
26
CBTrends
...
26
CBEngine
...
37
The bad and ugly…
...
39
Opening the front door…
...
51
Conclusion
...
com
...

In short, Clickbank is a site that has enabled thousands of people to launch
online marketing careers, many of whom had no previous online marketing
experience
...

Whilst there is no way that you should fall into the trap of allowing yourself
to believe that generating a significant online income will be easy simply
because of the existence of Clickbank
...

In this report, I am going to consider how you can generate significant
income levels by working with Clickbank from every possible angle
...

For instance, as you will read here, there are many different ways you can
select products from Clickbank which should be good sellers and should
therefore generate reasonable commission income in turn
...

In effect therefore, Clickbank as a site where you can find thousands of
products is only a relatively small part of the overall story or plan that you
need to understand if you are going to achieve success
...


5

Why Clickbank is the #1 information product
affiliate marketing site
The basics…
Clickbank
...

The basic business model that Clickbank uses is that each and every product
that is registered with the site is available for every individual affiliate sales
person who is registered with the site to promote
...
Every time they do so and
manage to generate a product or service sale as a result of their efforts, they
are paid a percentage of the purchase price as a sales commission
...
Once you have
signed up as an affiliate, you can choose any products you want from the
Clickbank inventory to promote because there are no such things as
minimum requirements for being allowed to promote particular products
...


6

Nor is there a problem getting paid your commission either, even if you live
in the most remote geographical location imaginable
...

Unlike many other business opportunities, you do not need to buy special
software or to have any advanced web authoring skills to use and make
money from Clickbank
...

You do not need a fancy site to promote any affiliate product or service
...
Nevertheless, as long as
you can create a simple site of your own, you have all the skills you need to
become a successful Clickbank affiliate
...

This is a site that is run by two of the best-known marketers in the affiliate
marketing industry, so the quality of the information this particular forum
carries and provides is first class
...
On the other hand however, do not under any
circumstances be tempted to spend money on products that promise to make
you an overnight Clickbank success story (it’s not going to happen!) or (even

7

worse) an instant millionaire (almost always without any work whatsoever
being involved)
...
In
addition, all of the information that you really need is available for free on
many websites such as forums and others of which you will read of as we go
through this report
...

Factors to be aware of…
The basic concept of making money from Clickbank is remarkably
straightforward
...

Given how simple it would appear to be from this description to make an
income from Clickbank, you may be surprised or shocked to know that
industry figures indicate that more than 95% of would-be affiliate marketers
fail within the first two years of setting themselves up in business
...

Whilst there is no one single factor at which the finger of accusation can be
pointed, there are several potential pitfalls to marketing Clickbank products

8

of which you should be aware from the beginning
...

The first thing to understand is that there are costs involved in running any
online marketing business, and whilst many of the costs that would be
associated with other types of online businesses are not relevant to affiliate
marketing, there are nevertheless costs involved
...

For example, one of the most common and popular ways of promoting
Clickbank products is to submit 400 word articles to major article directory
sites
...
Alternatively, you could pay someone else
between $10 and $15 to create these articles on your behalf, thereby saving
time by spending money
...


9

Consequently, if you do not generate sales, promoting products from
Clickbank as an affiliate can actually cost you money rather than swell your
bank account
...

This is an important concept to grasp because of the nature of the majority
of the products offered through Clickbank
...
After all, if they buy an e-book or a video series
because they want to discover the information that is contained in these
materials, once they have that information, they have no need to buy the
same product again
...

In effect, every time someone buys a product that you are promoting, you
gain the commission check but you lose the potential for future sales because
the prospect has now made their one and only purchase
...


10

For the time being, these factors are something that you need to bear in
mind but you do not need to worry about taking any action just yet, because
these are things to which we will return later in this report
...


11

Setting up your account…
Assuming that you don’t already have a Clickbank account, the first thing
that you need to do is sign up for one
...

Incidentally, as Clickbank’s new look was only launched the day previous to
writing this e-book, this homepage may look considerably different to what
you see in most other Clickbank focused publications:

Creating your account is no more complex than completing this
straightforward application form and then confirming your e-mail address:

12

Perhaps the most important point on this page is the fact that you have to
select an ‘Account Nickname’ which cannot subsequently be changed
...

Consequently, as your nickname no longer appears in your affiliate links, the
name that you choose is slightly less important than it was previously until
you decide to publish your own products at a later date, at which point it will

13

become visible to every customer to whom Clickbank sell one of your
products
...

Let us therefore turn our attention to how you do so before looking at the
business-critical question of how you select products that will enable you to
generate a Clickbank income
...

The link to this page is directly adjacent to the right of the ‘Sign up’ link that
you clicked earlier at the top of the homepage in order to create your
account
...
Doing so will generate a list of products that are related to
that particular word or term
...


15

As most marketers are generally interested in promoting the most popular
products that are related to the keyword phrase they have used, this makes
searching the site with this particular search strategy extremely easy and
quick
...
This search returns or products in
a particular category ranked by popularity
...
As you can see from each of the products featured on this page,
there is additional information about each of them detailed underneath the
text description of the products that the original creator of each has added to
the site
...
This
figure indicates how much you will earn as an affiliate per product sale taking
into account current refund request rates
...

Unfortunately, no matter how good the product you are promoting as an
affiliate is, it is a simple fact of life that some customers will ask for refunds,
often for reasons that make no sense whatsoever
...

Moving to the right, you have a blank space (in this case) for ‘Future $’
followed by a ‘Total $/sale’ figure
...
Hence, the total commission generated
per sale is made up of just this one single commission payment as there are
no recurring commission payments to take into account
...

Next, you have a ‘%/sale’ which is the total percentage of the purchase price
of the product that is paid to you as a commission
...

The ‘%/refd’ figure is the percentage of sales that are being generated by
affiliates as opposed to sales that are coming through other channels
...
A low
percentage figure might for example suggest that the product creator
themselves is in direct competition with you and this would not necessarily
be a healthy thing for your business
...

On the far right of this live information is a figure for ‘grav’ which is Clickbank
shorthand for ‘gravity’
...


19

However, I suspect that since the recent changes, the value of gravity might
have been slightly downgraded because all of my recent popularity searches
have shown many products with a lower gravity featuring higher in the
popularity charts than those with considerably more gravity attached
...
Nevertheless, it is definitely true that product with a very high
gravity rating is one that is already being actively and successfully promoted
by many other affiliate marketers
...

This would certainly dissuade some affiliate marketers, particularly those with
less experience from promoting a product with a very high gravity rating
(and a score of 620
...
Quite clearly,
if there is too much competition in this market from affiliate who are already
successfully promoting this product, the chances of achieving success are far
lower
...

Click below the line of information that you have just been analyzing on the
‘view pitch page’ link
...

After all, this is the page that will ultimately decide whether you generate a
commission from promoting this product or not
...

On the other hand, there is no scientific way of assessing the quality or
effectiveness of a sales letter page
...

Effectively, if the sales page does a good job on you, it is reasonable to
assume that it will do a good job on the visitors that you send to it as well,
which in turn suggests a sales letter that will probably sell
...
Also, look for plenty of customer
testimonials, especially video testimonials which are evidently from real
people (video testimonials are much harder to fake than the written version)
...

Nevertheless, were you going to promote this product, the final thing to do is
to create your own unique affiliate promotion code which you can use to
market it
...

To create your ‘hoplink’, you are asked for two pieces of information:

First, you need to input the account nickname that you decided to use when
you created your account earlier, and secondly, you have the option of
including a unique tracking code for this particular link
...
Including
the unique tracking code is therefore an excellent way of comparing how
successful various different promotional and marketing strategies are
...

The result of clicking the green ‘Create’ button will be a code that looks like
this:

This URL is completely unique to your account and to the product that you
are promoting
...
However, there is sadly little doubt that it is also a spectacularly ugly
URL too!
For this reason, I would recommend that you use a URL shortening service
and whilst there are many of these around, I like to use Ezurl, primarily
because it allows me to choose the text I use in the shortened link that it
creates
...
eu/fapturbo which looks considerably tidier than the URL that Clickbank
produced earlier:

24

Now you know what the information on the Clickbank ‘Marketplace’ page
means and how to select a product by popularity rankings from Clickbank
itself
...

This is another thing that you should always do because the information that
is made available from Clickbank does not necessarily tell the full story
...
com
CBTrends
...
However,
because all of the information on the site is dedicated to analyzing product
information from Clickbank more comprehensively than Clickbank themselves
do, it is an excellent free resource that you can use to discover a good deal
more about any product that you are thinking of promoting
...

By clicking on this link, you are taken to a page where you are shown a list of
all of the new products that have been added to Clickbank in the last seven
days by default:

26

No matter when you look, there will be several hundred new products added
over the previous week, and you could click on any of the ‘Vendor ID’ names
shown to see if there’s any more information available
...

Back on the home page, the next link of the triumvirate is the ‘Most
requested’ link
...
Click on
it:

To see information about all of the products which have been most frequently
requested by Clickbank searchers over the previous two weeks:

27

Information about the most popularly searched product has been displayed
almost 100 times more than information about the second product in this
table, indicating that it is a product which many people want to know more
about
...
This
is the information that we are really interested, but generally speaking, I
would not search for information of this nature from here
...

This information gives you a far clearer picture of exactly how the products
that you are thinking of promoting have been performing over the last few

28

weeks
...

For example, this is the detailed information made available on the
‘Performance Trends’ page for the FAPTurbo product that we were
considering promoting earlier when looking at the Clickbank site:

This information might cause you to change your mind about promoting this
particular product
...

The chart at the bottom left-hand corner clearly indicates that the product
has been in decline in terms of popularity with customers as indicated by
‘Earnings per sale’ (although there has been a recent small bounce) whilst
the number of sales generated by affiliates has recently increased
...

Taking all this information together, you might have second thoughts about
promoting this product because whilst it is obviously still popular, it also
appears as if its popularity might be waning
...
They give you a much better picture of the real performance
of a product that has been around the market a while which is exactly what
you need if you are considering promoting something that is already
established
...

CBEngine
CBEngine is another site that provides independent analysis of the products
being offered through Clickbank
...

As far as the ‘New Products’ section of the site is concerned, this is a site
area that you can access completely free without registration:

According to the latest information (see the next screenshot), there are 208
new products listed on Clickbank
...

Products that are quickly acquiring gravity are often the ones that take off in
a big way, particularly if they are in a popular market
...

Previous research has already highlighted the fact that the Forex market is
extremely popular, a fact that is backed up by FAPTurbo (an automated

31

Forex trading system) is still one of the highest gravity products on the
Clickbank site
...


32

According to the headline information about this section, there are six killer
new products added to the site in the past week, together with 20 that are
‘Underexposed & Climbing’ together with 10 more that are ‘Underexposed &
Gaining’:

You cannot access this section of the site as a completely free nonregistered
member
...

After you get the trial sorted out – full Pro-membership of the site is only
$39
...

Look at the momentum stats for these products for example
...
This ensures that you to have an edge on 95% of your potential
competitors as by getting in early, you can start your marketing campaign
early too
...

For example, whilst the first product shown is in a ‘how to make money on
the net’ market (which is incredibly competitive), the second product is all
about growing organic tomatoes whilst the fourth featured product focuses
on how to improve your basketball handling skills
...

This is tremendously valuable information because markets that you might
otherwise miss out on are also markets that other affiliate marketers are
probably not aware of
...


34

If you are able to get into any new market sector early, this allows you to
‘seed’ the market with your marketing materials before anyone else does as
well
...

You will see this concept ‘in action’ in more detail later
...

You now have a pretty clear idea of exactly what Clickbank is and what it
does
...
When you find those products, you know what the information
Clickbank gives you means and how to analyze these products to see
whether they are likely to be good sellers using both Clickbank and a couple
of excellent external resources
...

What you need to do now is throw two other additional elements into the
melting pot because without these additional elements, your Clickbank-based
business is never really going to get past square one
...

If you don’t do so, you set yourself up for long-term affiliate marketing
failure from the beginning
...
You can have the most sophisticated
product in the world sold from the attractive website ever seen and you’ll
never make a single brass penny if people do not know where you are or
what you have to offer
...


36

The wrong way and the right way…
The bad and ugly…
As you have seen, when you want to promote a particular Clickbank product,
you do so by using an encrypted hoplink that you create on the site
...
However, I would suggest that the way most affiliates use these
hoplinks is even uglier still!
The basic concept of Clickbank product marketing is that armed with your
unique affiliate link, you use that link to send targeted visitors to the original
product sales letter hosted by Clickbank
...

This is all well and good because getting these checks in the post is the
reason that you are promoting Clickbank products, right? Hence, if you send
visitors to the sales letter and generate sales, that would appear to be your
job done
...
They have a unique affiliate link (shortened or
‘naked’) which they use in promotional materials to send traffic to the
product sales letter page
...

However, the critical point that they miss by doing this is that at this point,
the story as far as that particular customer is concerned is finished from their

37

point of view
...

In other words, the inherent weakness in this way of running an affiliate
marketing business that kills 95% of those businesses is the fact that it is a
constant treadmill
...

As a general observation, finding new prospects is probably the most
expensive aspect of running an online business
...

As it is obviously a basic rule of business that profit equates to income minus
expenses, this does not seem particularly sensible way of going about things
...

Over time, this is undoubtedly something you should do
...


38

However, even by increasing your income by doing this, you’re missing a
crucial point which is always going to make it considerably more difficult to
achieve long-term success
...
What you are in fact doing
is building the business of the original product creator, because you have
spent time and effort introducing a prospect to them who eventually became
a customer
...

Considered in these stark terms, the solution should be obvious
...
Your system must then focus on turning that prospect when they
become a customer into a valuable asset to your business before they
become (or instead of them becoming) an asset to someone else’s operation
...
On this
page or site, your primary objective has to be to collect contact information
from the visitor, giving you the ability to go back to them in the future as
often as you like with additional product suggestions and recommendations,
reminders of the benefits or attractions of the original affiliate product that
you are promoting (if they chose not to buy it in the first place), and so on
...

The objective of this doorway page is twofold
...

Although it may sound a little heretical to say this, collecting contact
information in this way is even more important than generating affiliate
product sales, although pushing for the sale is the second objective of this
gateway page
...

If you send a visitor directly to the product creator sales letter and you
generate a sale, you get a commission check and that is it, end of story
...
As long as
these recommendations are sufficiently well targeted, you will generate sales
with almost every outgoing e-mail message you send
...

Hence, once you have a thousand customers on your list, you can reasonably
anticipate receiving a sum of approximately $1000 every month simply by
sending a constant stream of e-mail messages to these customers
recommending products or services in which you know they will be interested
because of their previous buying activity
...

In short, if you want to generate huge Clickbank profits, you have to build a
business that can survive for the long-term whilst generating an ever
increasing income stream
...

Opening the front door…
Adding a suitable page to your site to collect information from visitors is
relatively simple
...

For example, if you are promoting a product that teaches people how to train
their puppy dog, you would create marketing materials that focus on puppy
dog training and the benefits of making sure that a puppy is trained properly
...
Your marketing materials must send visitors to
your site who have already seen the benefits of what you have to offer and
want to know more
...
Hence, you need to create a page on your
site that tells them more about the benefits of that product
...

Some marketers use review pages of this nature to provide a review of one
single product on which they are especially focused whilst others provide
comparative reviews wherein they choose two or three different products in
exactly the same market and compare one against the other
...

What I would therefore recommend from the beginning is that everything
you do to build your business using reviews as your gateway should be
rigorously tested at every step of the way
...

Tie this information in with the number of people who are subscribing to your
mailing list plus the number of sales you are generating from this page, and
you should have a very clear idea of how efficient and successful your system
actually is
...

Testing of this nature is absolutely essential, although it can be a little time
consuming and perhaps even tedious at times
...
This
in turn means that your business is never going to be as successful and
profitable as it would be if you were only willing to spend a little time and
effort testing
...

In the interests of creating a review that appears to be reasonably objective
and unbiased, you should first of all find two or three minor problems or
quibbles that you have about the product
...

It is also quite effective to create a scoring system where you analyze such
aspects as ease of understanding, usability, flexibility and effectiveness
...
59
...


43

Incidentally, if you are promoting more than one product from this page, you
should also resist the temptation to recommend the most expensive of the 2
or 3 products that you feature on the page
...

Now comes the business building bit, or at least the first step of it
...

You might for example suggest that there are some hidden secrets about the
product without which anyone who buys it is going to find their effectiveness
and ability to use it severely limited
...

A third option would be to suggest that you have created a video series
showing people the undisputed best way of using this product and that you
will send them the first one or two videos in the series absolutely free if they
tell you where to send this information
...


44

Be as creative as you like with this because the objective is to give your
visitor little choice other than to subscribe to your mailing list to get the
information that you (and only you) are able to offer
...

It will not, however, convince everyone
...

Hopefully by the time your prospect has read to the end of your reviews,
they have made the decision that buying the product (or one of the products)
that you are recommending makes sense for them
...

The chances are that they will buy the product you are recommending from
your page (as they are already on it), especially if they are relatively
inexperienced as far as buying affiliate products concerned
...
Thus,
there is a chance that a potential customer of this nature may start trawling
the net to see what bonuses or free offers are available from other affiliates
pushing this product, meaning that you could lose the sale if they find
something they like
...

This has to be of sufficient perceived value to convince the visitor that you

45

are making the best offer even if they are market savvy enough to start
making comparisons
...

A perfect bonus in this situation would be the ‘how to use the product for
maximum profits’ video series highlighted earlier
...

Alternatively, you might offer a software program or script that helps them to
use the product more effectively or an e-book series that ‘fills in’ the
knowledge gaps that the product itself does not fill (a fact which could have
been highlighted as one of the weak points featured in your product review)
...
Incidentally,
to see what your competitors are offering, try running a search for ‘product
name + bonus’ or bonuses as well as ‘product name + reviews’ as illustrated
here:

46

When you offer this ‘mega-bonus’ to land the sale, make it absolutely,
unequivocally clear that it is only available to people who buy using your
affiliate link, which should of course be featured at the bottom of the review
page
...

In this way, you have just set up a second opportunity of grabbing their email information!
But, it should not stop here
...

The first list will be of prospect names, people who have subscribed for a free
gift but have not put any money in your bank account by spending
...


47

On the other hand, when you are dealing with people who have bought the
affiliate product through your link, you already know that this individual has
already spent money
...

Hence, the two lists should be completely separate
...

In simple terms, an autoresponder is a computer program that automatically
handles your e-mail for you
...

There are dozens of different autoresponder systems on the market but until
you are in a position where you business has grown so big and profitable that
you need your own web servers to run your online business, there are only
two choices that you should really consider
...
Whilst both of them
will therefore cost you money every month, that money will be returned to
you several times over because of the increase in efficiency that using either
of these services gifts to your business
...

Consider it to be a solid, sensible investment in your affiliate marketing
business, rather than a cost or an expense
...

One other thing that you must consider is what else to populate your site
with apart from your product review page
...

Moreover, you should ensure that you add fresh content to your site on a
regular basis, because it is fresh content, particularly unique content that
cannot be found elsewhere that will keep visitors coming back to your site
time and again
...

Hence, once your review page is ready to go, you should spend some time
building up the rest of your site with content to support this review page
...
People who visit
your site only one time may decide to do business with you, but it is far less
likely than it would be if you could draw them back two or three times every
week
...
Nevertheless, it
does need some work and effort
...

Unfortunately, you are the only person who knows this, whereas the people
from whom you can start generating income know absolutely nothing
whatsoever about your business or activities
...
In short, it is time to start promoting your business
...
This indicates that there are thousands of
affiliate marketers who have already dived into this market and created
individual pages on their site to promote this particular product
...

And did you also notice how many advertisers were shown on the results
page and the way they are advertising?

51

At the top left hand corner of the Google results page, there is the maximum
three adverts shown, whilst there are eight on the right hand side of the
page which is also a maximum
...

This is very smart affiliate product marketing
...
9% of the
way to buying the product, because otherwise, why would they search by
specific product name?
All they are doing is trawling round to see who is offering the best bonus
package or the product review which best matches their own ready formed
the opinion about the product (a review which agrees with them is most
likely to convince them to buy)
...
Search for
‘rich garbage man’ and this is what you see:

52

Only 698 pages indexed by Google for this particular keyword phrase, and
only one advert which is the homepage of the product itself
...

For example, you could create a Google AdWords advert that uses ‘Rich
garbage man’ in the title and body text of the advert
...

If you get into this market early (i
...
now), using AdWords is going to be
pretty cheap as well
...

Using AdWords in this way is a great way of testing the market for a
particular product, a method of quickly and easily clarifying whether there is
a genuine market for this particular product
...
If no one
ever clicks on your advert because there is no-one searching for information
about it, all that this experiment has cost is the time it took to create the
advert
...

However, if people do start clicking on your advert, this automatically sends
them to your review page
...
You can also analyze how many people subscribed

53

to your mailing list (by reference to your autoresponder) and how many sales
you have generated (by checking your Clickbank stats)
...
Indeed, you may even get
enough data by spending only $25 or $30 (if costs per click are low enough)
to get a clear idea of whether this particular Clickbank product is going to be
as profitable as you hope it will be
...

It is extremely important that you put yourself in a position to test the
market in this way, and that you take the action necessary as a result of your
testing
...
If it doesn’t sell, drop it and move on
...

Thus, it pays you to filter the products that you are thinking of promoting as
quickly as possible so that you waste as little time as necessary
...

If on the other hand the early results are encouraging, you can then begin to
start creating additional marketing materials in an effort to grab a top 10

54

search ‘slot’ in the natural, organic search results on the left-hand side of the
page
...

Hence, as soon as it appears that you have found a winner, you should go all
out to create a portfolio of marketing materials covering as many sources of
potential targeted visitors as possible
...

Nevertheless, you should aim to create a marketing program that is as
comprehensive as possible once you know that you have got a product that
is likely to generate significant levels of income for you
...

Whilst these materials are unlikely to achieve a top 10 ranking in a
competitive market especially quickly (although in market where there are
less than 700 competing pages, even articles might grab a top-10 spot pretty
swiftly), they are likely to be featured by the article directories in question for
many months or perhaps even a year or two
...

If on the other hand you are looking for a quick way of getting some of your
promotional materials featured near to the top of the Google search results
page, there is no more effective way of doing so than creating videos that
you publish on sites like YouTube and Google Video
...
7 million
pages indexed by Google for ‘BMX’ whilst the results in positions two and
three in the top 10 are both YouTube videos!
Almost any search you run using Google will produce something similar
...
Furthermore, this is a tactic which
almost couldn’t fail when there are less than 700 competing results indexed
by Google, none of which currently appears to be a video
...

At the moment, Google have not (quite) perfected the technology for ‘seeing’
what is happening in the action contained inside a video, relying instead on
the written title, description and keywords tags that are uploaded with that
video to discover what it is about sold that they know where to index this
video
...

Make sure that the video is above all else entertaining (with ‘rich garbage
man’ as your subject matter, this should not be too difficult), and you will
drive traffic to your review page from both the Google search results and
from YouTube
...
com (HeySpread works well
too, but it might cost a few dollars, whereas TubeMogul is free)
...

Again however, you are aiming for maximum effectiveness in return for a
minimum amount of work here, so instead of submitting details on an
individual, site by site basis, use the free mass social bookmarking
submission service at OnlyWire
...

By creating your initial marketing campaign in this way, you can dominate
the Google search page for the product name with both advertising materials
and natural search results
...


58

Conclusion
The first and perhaps most important thing to say about the idea of making
huge Clickbank profit is that it is eminently possible to do so as long as you
have a system or process set up to maximize the profitability of your
business from the beginning
...

Nevertheless, you must also understand from the beginning that taking a
longer term view of affiliate marketing success will sometimes mean that a
few sales and commission checks might be lost in the short term
...

This is something you have to accept as the price you pay for building a
business that is aiming to be a long-term success story
...

Building huge Clickbank profits is something that takes time and focus and
without building your business properly from the beginning, it is never
realistically likely that you are ever going to see very much more than

59

moderate profits (or more commonly, no profits whatsoever) from your
efforts
...

Why would you therefore spend time and effort building something that is
never going to generate a decent income when all that is needed is a shift in
perception and focus?
Working with Clickbank can be one of the quickest and easiest ways of
generating significant levels of online income – a monthly five figure sum is
not at all unrealistic – but it is nevertheless absolutely essential to did things
correctly if this is what you genuinely hope to achieve
...
Now you know
what you need to do, it is time to start doing it

---