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Title: AS Level Business Unit 1 - Business Objectives
Description: Full notes to cover all of Business Objectives in Unit 1. Summarised and easy to revise. More notes to come very soon. I will cover the whole of content for AS and A level Business

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Unit 1
...
This statement guides
the actions of the organisation, shows
overall goals, sets a sense of direction
and guides decision making

Mission Statement
- Objectives should have a timescale to be achieved in

The overall reason for the business’ existence

Why Businesses set objectives






Corporate Aims

Common sense of purpose
Motivate employees
Create reward systems
Measure and review
performance
Inform decisions to improve
performance

The long term targets and plans to fulfil the mission
statement
...


Corporate Strategy
Revenue

The actions to be taken by the business to achieve
the objectives
...


Total Costs

Business tactics

Fixed Costs


Title: AS Level Business Unit 1 - Business Objectives
Description: Full notes to cover all of Business Objectives in Unit 1. Summarised and easy to revise. More notes to come very soon. I will cover the whole of content for AS and A level Business