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Title: Understand how Social Media fits into the Objectives and Marketing of a Business
Description: Report on how Social Media can be used to increase success and marketing targets in a business.
Description: Report on how Social Media can be used to increase success and marketing targets in a business.
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Principles of Social Media within a Business
UNDERSTAND HOW SOCIAL MEDIA FITS INTO THE OBJECTIVES AND MARKETING OF A
BUSINESS
Describe a business and its type, vision, aims and objectives and goals
...
The company’s main objectives is to
help businesses with workforce development and also to help find young people find engineering and
manufacturing apprenticeships and careers
...
Identify the brand and values of a business and how these are portrayed to the audience of a business
...
The
values of TNT make the company very unique yet successful in helping young people gain these kind of
apprenticeships
...
This means that when an applicant comes to Tyne North
Training wanting to pursue a career in engineering, the training officer can give 100% real life experience
and advice for them
...
This booklet has
information about each one of our training officers, their past experience, and their knowledge in the
engineering sector
...
Tyne North Training also offer unique apprenticeship frameworks that hardly any other training provider
can provide, for example the newest apprenticeship to be delivered is a Quality / CAD / Project
Management apprenticeship
...
Describe the marketing tools available to a business
...
Tyne North Training use a number of these methods:
The Chronicle – In the past, TNT have advertised apprenticeship vacancies in a newspaper called The
Chronicle
...
Any business can put an advertisement in the local newspaper but it comes
at a cost depending on the audience size of the newspaper
...
They cover news across nine
sectors in the North East, North West, Yorkshire and South East
...
The case studies are usually success stories for apprentices here with us
securing their apprenticeships
...
Explain the consequences of using social media on the budget of different sizes and types of business
...
Because the business is so
small there is no resource (staff member) who is solely responsible for the marketing and social media
monitoring in the business
...
However, if there is no
person in the company solely responsible for the social media activity we may miss any misuse or abuse
which is linked to Tyne North Training’s profile
...
Explain the benefits and consequences of encouraging amplification and encouraging engagement of
social media use
...
When Tyne North Training create a plan for a social media advertising project there are 5 main factors they
consider as a business:
1
...
3
...
5
...
What TNT wants to accomplish through the company’s social media efforts
The resources the organisation is willing to commit to social media
What TNT want the sales department to be able to do with social media
The social media tools that will best help TNT reach its goals
How TNT will measure success
Each factor comes with resource issues such as a lack of solely responsible members of staff to monitor the
project, financial elements which may come at a later stage and also rapid response to any responses we
receive from the project
...
Social media can be used to generate business and can be used as a tool in a marketing plan
...
UNDERSTAND HOW TO SELECT SOCIAL MEDIA TOOLS AND CHANNELS FOR A BUSINESS
Describe the different tools and channels that can be used for social media
...
The most popular are:
-
YouTube
-
Myspace
Tumblr
Describe the features and benefit of the different tools and channels that can be used for social media
Facebook (created in 2004) and Twitter (created in 2006) are the most popular social media tools on the
internet
...
Users can create a profile, add other users as "friends”,
exchange messages either publically or privately, post status updates and photos, share videos and even
receive notifications when others update their profiles
...
Created in 2010, Instagram is an online mobile photo-sharing,
video-sharing and social networking service that enables its users to take pictures and videos and share
them on a variety of social networking sites, such as Facebook, Twitter, Tumblr and Flickr
...
Identify the potential type of audience for each different tool and channel that can be used for social
media
Social media can be used by all ages and for different purposes:
Teenagers – Teens are the main group of people who use social media
...
Middle-aged – Whether it’s catching up with any old school friends, connecting with new work colleagues
or updating family on new jobs, marriage proposals or even celebrating pregnancies, middle-aged people
are fond of using social media just as much as anyone else
...
Parents / Grandparents – As well as the younger generation, the elderly love using social media
...
As well
as this, Facebook lets this generation keep in touch with their family by letting them send personal
messages and even video-calling them
...
Most companies focus on three main social networks – Facebook, Twitter and Linked, however there are
now dozens of new social media tools and channels across the internet which makes the decision of what
network to use in the business difficult
...
When using social media as a marketing strategy a
business should focus on the benefits of engaging with a social network, such as increasing customer
numbers, looking for leads and strengthening customer loyalty
...
This can be done by surveying existing customers
...
What content will be shared?
A business must determine what content they want to share with the target audience before they start
using the social network
...
How do others use it?
To get an idea of how successful the chosen social network is in regards to business use, looking at other
businesses (competitors) and how they use the network is very helpful
...
Resources? Who will manage this?
Using social media as a marketing tool may be very time consuming (especially the monitoring of the
activity)
...
This also may cost money so the business should focus on the resource they have at present,
and then focus on the growth of the project
...
If regular updates and
statistics are collected, this data can determine whether using social media as a marketing tool is effective
to the business
Title: Understand how Social Media fits into the Objectives and Marketing of a Business
Description: Report on how Social Media can be used to increase success and marketing targets in a business.
Description: Report on how Social Media can be used to increase success and marketing targets in a business.