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Introduction
Michael Porter framework explains how businesses may get a competitive edge by implementing the
appropriate tactics (zulu, 2020)
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To justify the premium pricing, firms can gain a competitive edge by
decreasing costs or distinguishing their goods from rivals along with the most desired aspects (zulu, 2020)
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The
current business climate requires Woolworths to have a significant competitive edge to stay ahead of the
pack (zulu, 2020)
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Michael porters Generic strategies and Woolsworth
The firm has implemented a mix of cost leadership, differentiation, and focus approaches to deal with
competitive pressure
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Cost leadership is the major
generic strategy that Woolworths uses in various consumer markets
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” ( Doyran, 2020, p
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Doyran has noted that it is a
strategy for cutting costs and producing the cheapest items in a market or sector to acquire market share
(2020)
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This approach enables Woolworths to increase market share by focusing on the middle income,
which accounts for the majority of the entire marketplace mix throughout most nations
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Woolworths places a great emphasis on the cost and availability of its products across the world,
resulting in excellent brand recognition and sales growth, as well as a good reputation
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Furthermore, the firm has chosen to diversify and expand its retail base to benefit from economies
of scale as its entire turnover increases
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As a consequence, underperformance concerns have been significantly reduced (panda,
2020)
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The cost leadership approach is a marketing choice that permits the firm to generate above-average
returns despite competitive pressures
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Structure of woolworths
The Woolworth's structure is mechanistic
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The organizational structure has a withstanding of leadership, responsibility, and power that
is well-defined and centralized (Hirst, 2018)
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Different managers are in charge of
departments, and they work together to ensure that everything runs well
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Woolworths' structure has become more formalized as a result of this
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A unit can be a
little more informalized (Chen, 2021)
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Thus, showing mechanistic formalization (Chen, 2021)
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Woolworths has multiple divisions because it
is a large company with many things to go on (Terry, 2018)
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Providing a hierarchy, generating thought patterns, and enabling staff through interpersonal
interaction are the three basic tasks of departmentalization
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Job satisfaction
and emotional acuity can be monitored and judged using mental models (Terry, 2018)
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Woolworths has
many competitors since they have to fight for a fair piece of the industry
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The industry relies on organizations to improve rules that assure
customer happiness and loyalty, while the rest of the team ensures that the policies put in place to
raise sales are followed (Kirkham, 2020)
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An organizational structure describes how operations such as task
placement, planning, and monitoring are connected to achieve the organization's purposes and aims
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To deliver consistency and effectiveness, the
stores must include the latest technology into their framework
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, 2018
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 International
Journal of Mechanical Engineering and Technology, 9(7)
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L
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The impact of supply chain network structure on relationship management strategies: An
empirical investigation of sustainability practices in retailers
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281-299
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A
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Cost Leadership, Differentiation or Focus: A Study of Corporate Financial Strategy at
Levi Strauss
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2
Hirst, J
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Cryo-EM structures of complex I from mouse heart mitochondria in two biochemically
defined states
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548-556
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, 2020
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 The Journal of New Business Ideas & Trends, 18(1), pp
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Parkinson, M
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, 2018
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In Corporate Governance in Transition (pp
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Palgrave Macmillan, Cham
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(2020) 'Strategic Analysis: A Case Study of Woolworths Ltd'
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(Accessed: 17 August 2021)
Terry, C
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Accountants and the Ethics of Profit: The Case of the Australian Retail Industry
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327-347
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B
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 The role of CSR in brand equity: Case of selected Woolworths stores in
Pietermaritzburg (Doctoral dissertation)

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