Notesale: Turn your study into money

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Introduction
Michael Porter framework explains how businesses may get a competitive edge by implementing the
appropriate tactics (zulu, 2020)
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To justify the premium pricing, firms can gain a competitive edge by
decreasing costs or distinguishing their goods from rivals along with the most desired aspects (zulu, 2020)
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The
current business climate requires Woolworths to have a significant competitive edge to stay ahead of the
pack (zulu, 2020)
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Michael porters Generic strategies and Woolsworth
The firm has implemented a mix of cost leadership, differentiation, and focus approaches to deal with
competitive pressure
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Cost leadership is the major
generic strategy that Woolworths uses in various consumer markets
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” ( Doyran, 2020, p
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Doyran has noted that it is a
strategy for cutting costs and producing the cheapest items in a market or sector to acquire market share
(2020)
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This approach enables Woolworths to increase market share by focusing on the middle income,
which accounts for the majority of the entire marketplace mix throughout most nations
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Woolworths places a great emphasis on the cost and availability of its products across the world,
resulting in excellent brand recognition and sales growth, as well as a good reputation
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Furthermore, the firm has chosen to diversify and expand its retail base to benefit from economies
of scale as its entire turnover increases
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As a consequence, underperformance concerns have been significantly reduced (panda,
2020)
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The cost leadership approach is a marketing choice that permits the firm to generate above-average
returns despite competitive pressures
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Structure of woolworths
The Woolworth's structure is mechanistic
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The organizational structure has a withstanding of leadership, responsibility, and power that
is well-defined and centralized (Hirst, 2018)
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Different managers are in charge of
departments, and they work together to ensure that everything runs well
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Woolworths' structure has become more formalized as a result of this

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