Notesale: Turn your study into money

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Discuss Explanations of Conformity (12 Marks)

An explanation of conformity is the Dual Process Dependency Model, created by Deutsch
and Gerrard (1955)
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Normative social influence explains compliance
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This is because the majority have the power the
include or exclude the individual from the group
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This is the need to be liked and was shown by
Asch
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In certain situations a person
conforms because they accept the belief of the majority as their own, because they doubt
their own judgement
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This
leads to a change in public and private behaviour, and is the need to be right
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In Asch’s study, he provides support for normative social influence
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This is compliance as they changed their public
behaviour, but not their private belief, in order to gain approval and be liked
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There is further supporting evidence for the Dual Process Dependency Model
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He found that there was
higher levels of conformity when answering more difficult maths questions than easy ones
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It shows they had a need to be right, but doubted their own judgement
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Not everyone will conform due to informational social influence, this is only
good at explaining why people with low intelligence conform
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This decreases validity of the Dual Process Dependency
Model as it only applies to certain people and doesn’t explain why everyone conforms

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