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Title: Unit 12: Internet Marketing in Business P2: Describe how selected organisations use Internet marketing
Description: Business essay describing how named organisations use Internet Marketing to promote their business BTEC Level 3 Business
Description: Business essay describing how named organisations use Internet Marketing to promote their business BTEC Level 3 Business
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Unit 12: Internet Marketing in Business
P2: Describe how selected organisations use Internet marketing
In this task, I will show how two different businesses use internet marketing to help advertise
last minute promotions in order to increase sales and raise brand awareness
...
Tesco
Firstly, Tesco would use different methods in order to last minute promotions
...
, Last chance to buy
...
Tesco may also do video adverts through TV or social media, where they show the
discounted product on screen, and they show what the price used to be and show the
current price, and tell the viewer that the promotion is only happening for a given time, so
therefore the viewer is shown visually about what they can buy and how much time they
have to buy the product from Tesco
...
In terms of targeting individual customers, they may contact them directly, through email, as
stated above, where they email them about any promotions that have on at the time, they
may message their phone number, if the customer has text alerts for any promotions
...
Tesco may also find different ways to collect market research, so as stated above, they may
use cookies, to see what their customers are interested in, so therefore, they could then
promote whatever the customer was looking at earlier, so for example, if a customer was
considering buying FIFA 20, and they were looking on Google for it, then this data may be
collected and this may lead to this product potentially being promoted on the Tesco website,
so therefore, the customer is more enticed to buying the game as they see the patterns and
this may lead to subliminal advertising
...
Firstly, after a user has finished
shopping online, there may be a survey pop up, asking about their shopping experience,
rating it on 1-10, and sometimes the customer may do this
...
As stated above, Tesco may use more traditional forms of advertising in order to advertise
last minute promotions, so in store, they may use terms on posters, such as ‘last chance to
buy’, so therefore this will then help convince customers to take the cut price, as they will
then think they won’t get this offer again, so therefore this advertisement activity will then be
successful in terms of creating a buzz around
Title: Unit 12: Internet Marketing in Business P2: Describe how selected organisations use Internet marketing
Description: Business essay describing how named organisations use Internet Marketing to promote their business BTEC Level 3 Business
Description: Business essay describing how named organisations use Internet Marketing to promote their business BTEC Level 3 Business