Notesale: Turn your study into money

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Unit 26: Managing Business Information

P2: Explain the sources of information needed in a selected organisation
Tesco may use different types of sources in order to make changes to how they operate in
terms of the customer, for example, to make customer service better
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So for example,
if they sell both PES and FIFA, and one sells far more than the other, they would then have
to withdraw one from store sales, as it wouldn’t be worth stocking it, so therefore as a result
of looking at this source of information, a wholesale change would be made
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Secondly, marketing information is required in Tesco, as they would need to promote any
products or promotions that would be happening at that moment in time, to ensure that the
product or promotion gets the traction it needs, so therefore sharing the marketing
information is vital to ensure that Tesco continues with their sales, to make sure there isn’t a
downturn at any point
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Purchasing information is also important to Tesco, as they need to monitor what their
customers are buying, as they need to ensure that they are constantly recommending and
stocking the products that the customer would be interested in
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Also, if a customer is buying a specific
product, then they would continue to stock and recommend this product, however, if they
see that loyal customers aren’t buying a product, and this is a pattern throughout all the
customers, then they may withdraw the product, as they would see it’s not worth stocking
and recommending
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So for example, if you use
your clubcard when you go into a Tesco petrol station, then you may then get an email from
Tesco Insurance asking if you want car insurance, so therefore, Tesco as an organisation
can then retain you as a customer
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There could be many uses for
the census information, as firstly, depending on the population on the town, they ma

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