Notesale: Turn your study into money

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INTRODUCTION TO TOURISM PLANNING (HTM 402) –
NOTES, FALL 2016
TOURISM PLANNING
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5 W’s of planning:
1
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- you can incorporate changes for improvement and continuous learning through
competitors, feedbacks, experiences, and environment
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What is the goal?
- it depends on the establishment or individual
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What is the strategy?
- it answers the word “HOW”; action to gain profit; how to promote through social
media, advertisement, posters and flyers, benchmarking, and other
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What is the outlining task?
- guideline and procedure, the “HOW” put into reality, (what should you do?),
putting the strategies into action
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What is schedules to accomplish?
- promotion, frequency you bring it to the outside world (e
...
, frequent the
advertisement or commercial to be shown)
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Tourism Planning- implementing and monitoring
 Consider first the policies
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Why do you need to consider/consult the policies?
- Because they are the set of rules, regulations, guidelines, directives,
development, strategies and promotion that provide framework to the plan
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What do you need to consider on the part of the operator or developer?
- to be accepted by the community (establishment to be accepted)
•
•

Not knowing the policies could lead to a waste of time, money, and effort
It is always important to consider or respect the culture of the people
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Culture – are the practice, traditions or beliefs
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Practice – e
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people in a community chewing of bitter nut
ii
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Beliefs – superstition: you should follow or abide to the
advice of the elders

 Proceed to planning
•

To gather and evaluate any information
- Questions to consider: How are you to evaluate the information? What
is your support?
> To prove the information or supporting facts:
a
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Involvement of the people in the community
c
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Help from other specialization (people that will conduct the
study of the soil [ e
...
Engineer])

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After gathering information
> Identify your priorities – depending on what is your business
-Question to ask: What is your priority?

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Secure the area – get permits (depending on your business) and secure of
the necessary documents
Implementations of the plan
 Refers to the actual strategy (start of the development or project)

•

•

Ocular inspection or visit
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LEVELS – existing and the start up
• Existing - meaning they are already operating
- Need to study
- Mind your own business
- Control process, support yourself
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g
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g
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TIME FRAME - time allocation; span of time, duration or limit
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- Supported by a vision – forecast of the future of your business
- 5 years and above
3
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4

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