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Title: INTRODUCTION TO TOURISM PLANNING
Description: Tourism Planning, Development, and Control
Description: Tourism Planning, Development, and Control
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INTRODUCTION TO TOURISM PLANNING (HTM 402) –
NOTES, FALL 2016
TOURISM PLANNING
...
5 W’s of planning:
1
...
- you can incorporate changes for improvement and continuous learning through
competitors, feedbacks, experiences, and environment
...
What is the goal?
- it depends on the establishment or individual
...
What is the strategy?
- it answers the word “HOW”; action to gain profit; how to promote through social
media, advertisement, posters and flyers, benchmarking, and other
...
What is the outlining task?
- guideline and procedure, the “HOW” put into reality, (what should you do?),
putting the strategies into action
...
What is schedules to accomplish?
- promotion, frequency you bring it to the outside world (e
...
, frequent the
advertisement or commercial to be shown)
...
Tourism Planning- implementing and monitoring
Consider first the policies
...
Why do you need to consider/consult the policies?
- Because they are the set of rules, regulations, guidelines, directives,
development, strategies and promotion that provide framework to the plan
...
What do you need to consider on the part of the operator or developer?
- to be accepted by the community (establishment to be accepted)
•
•
Not knowing the policies could lead to a waste of time, money, and effort
It is always important to consider or respect the culture of the people
...
Culture – are the practice, traditions or beliefs
...
Practice – e
...
people in a community chewing of bitter nut
ii
...
Beliefs – superstition: you should follow or abide to the
advice of the elders
Proceed to planning
•
To gather and evaluate any information
- Questions to consider: How are you to evaluate the information? What
is your support?
> To prove the information or supporting facts:
a
...
Involvement of the people in the community
c
...
Help from other specialization (people that will conduct the
study of the soil [ e
...
Engineer])
•
After gathering information
> Identify your priorities – depending on what is your business
-Question to ask: What is your priority?
•
Secure the area – get permits (depending on your business) and secure of
the necessary documents
Implementations of the plan
Refers to the actual strategy (start of the development or project)
•
•
Ocular inspection or visit
...
LEVELS – existing and the start up
• Existing - meaning they are already operating
- Need to study
- Mind your own business
- Control process, support yourself
...
g
...
g
...
TIME FRAME - time allocation; span of time, duration or limit
...
- Supported by a vision – forecast of the future of your business
- 5 years and above
3
...
4
...
The agencies are the implementers of
rules
...
5
...
GEOGRAPHICAL – landscape; aesthetic
Natural beauty of the sit: e
...
mountains, rocks, caves, rivers, cloud
formations, thermal water (hot spring), volcanic area, etc
...
ECOLOGICAL – nature friendly
Events – organic products (process fertilizers)
- Recycling of water (consider time frame)
- Implement the 3 R’s
3
...
4
...
Sports events (Olympics)
TOURISM DEVELOPMENT AREA – designated for processing an important
site or tourist site
...
)
- One area with different activities or destinations
...
Examples: Central Visayas tourism cluster – Northern Cebu Mactan
bantayan and malapascua (snorkeling) – Metro Cebu Mactan olango
island – Southern Cebu – Negros Orriental – dumaguete – panglaw
(Bohol)
- Why is tourism cluster important? > to avoid over crowdness or over
population of tourism
...
Examples: La Union, Baler, Samar
- Have common activities; body of water type of activities
TOURISM CORRIDOR – refers to a route defined by a theme
-
Connects an area to another area (connecting)
Examples: Silk Heritage corridor; Batanes (Northern Philippines);
Cagayan; Babuyan Island; Laoag (Vigan); Shera Madre; Central
Cordillera (Baguio City, Benguet, Mt
...
TOURISM DESTINATIONS – different destinations, sites, or attraction
...
To eliminate waste of time and money
It helps avoid mistakes
Contribute to the development of social capital by building trust and
support among the various stakeholders in a destination
...
Availability and quality of tourism relevant data
...
Researches – hands on experience, gather information, make a
journal or documentation
...
Availability of Tourism planning expertise
They are very good on planning, distribute the job, you need
others
3
...
4
...
Always consider the culture of the place
Learn/study and understand the culture of the place
5
...
6
...
National Tourism Policies and Registrations
8
...
The best essential fits are the point at which the inward climate
(qualities and shortcomings) lines up with the outside climate (openings and dangers)
...
PLANNING POLICY DIRECTIONS
1
...
2
...
Economic Benefit
b
...
Sustainable utilization of natural and cultural resources
3
...
There should be a balance of social (people), economic (money)
and development
...
Tourism planning must enlist the cooperation, assistance and
inputs from constituencies
...
The roles of various tourist entities must be clarified
d
...
•
•
Tourism Planning needs:
THE NEED FOR:
A NEED FOR:
Research
Training
Education
Creativity
Innovation
Must be flexible
Tourism Planning Platform
1
...
- An instrument for achieving national development
- Use to generate foreign exchange
- Create employment
- Modernize a country
- Uplift the condition of the poor: the locals should benefit
...
Cautionary – warning
- Views tourism as a bad thing
- Decries the negative effects of mass tourism
- Creating dependency and leakage that sap the wealth of the country
- High rise of businesses:
i
...
Seasonal
iii
...
Hotels
v
...
Shopping complexes
3
...
- Oriented to the society: volunteer tourism, etc
...
Knowledge-based – views from holistic (general) perspective: consider the
good and bad
...
Social Justice – participatory: involves the people or both parties
(dialogue/communications)
- equality
- Pro-poor planning: focus on locality regardless of social status
- Gender sensitivity: how will you protect women?; Pertains to women;
3rd sex (LGBT)
- Responsiveness to sensitivity
PROCESS OF TOURISM PLANNING (HTM 402) –
NOTES, FALL 2016
PROCESS OF PLANNING
1
...
Monitor results
2
...
Select course of action
3
...
Evaluate courses of
action (cost benefit analysis)
1
...
g
...
Set goals and objectives – main reason why you are adopting the plain
Objectives: ex
...
Study course of action – visit the area and do the consultation
What to consider: site inspection – identify the location of the entrance and exit
4
...
Select course of action
6
...
Destination competitiveness – regulatory framework
1
...
Environment Sustainability
3
...
Health and Hygiene – for the people and establishment
5
...
- main attraction of the destination
Human Cultural and Natural Resources
1
...
Affinity for T and T – affiliation with Transportation agencies, Peace and
Order personnel, Hospitals, Travel agencies, and the Police
...
Natural Resources
4
...
Air Transportation
2
...
Tourism Infrastructure
4
...
Price Competitiveness – Seasonality, accessibility/distance and
uniqueness
-
• SUCCESS FACTORS FOR CBT ENTERPRISES (Armstrong 2012)
Considered effort of everyone to move (“kapit bisig (Filipino) meaning working
together in unity
...
- The Community benefits
Profit, Education, employment, opportunity for the locals to sell their
products
...
Not depended on grants or subsidies: profit should come from the destination
Deliver collective and individual benefits to the community: profit should go to the
community
-
• TOURISM IS NOT FOR EVRY COMMUNITY
Because it depends on the product they offer or have, the location and nature of
the community
...
Basic Frame Work for Sustainable CBT
PEOPLE
PROFIT
PLANET
“People save the planet to make profit”
PEOPLE
1
...
Pride – proud of where you belong
3
...
Participation
5
...
Inclusion – within the destination
7
...
Jobs
9
...
Empowerment
11
...
d) Others
- academia
PLANET
1
...
Carrying capacity
3
...
Impact assessment and monitoring
5
...
Climate change
7
...
Long term commitment
2
...
Financial savvy
4
...
Linkages – connections
6
...
Complementary
8
...
Appropriate target market – what to provide (ex
...
Felipede Leon Jr
...
Original
2
...
4
...
6
...
Authentic
Unique
Historic
Magnitude – impact
Excellence
Title: INTRODUCTION TO TOURISM PLANNING
Description: Tourism Planning, Development, and Control
Description: Tourism Planning, Development, and Control