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Title: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
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BUSINESS
OCR 2024
GCSE Business
J204/01 Business 1: business activity, marketing
and people
With Marking Scheme Merged
Oxford Cambridge and RSA
Tuesday 14 May 2024 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
• a calculator
*
J
2
0
4
0
1
*
Please write clearly in black ink
...
Centre number
Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink
...
If you need extra space use the
lined pages at the end of this booklet
...
• Answer all the questions
...
• The marks for each question are shown in brackets [ ]
...
• This document has 20 pages
...
2
Section A
1
What is a disadvantage of being a sole trader?
A Can only have one employee
B Cannot share business ownership
C Legally required to produce a business plan D
Must pay corporation tax
Your answer
2
[1]
What is a financial method of motivation that a restaurant manager may use?
A An award scheme for the chefs to develop low cost meals
B Introduce profit sharing for the chefs
C Make staff pay for any glasses or plates they break
D Praise staff who suggest how the restaurant could save money
Your answer
3
[1]
What is a benefit to the local community of a nearby carpet factory extending its operating hours?
A A wider choice of carpet designs will be available
B Increased road congestion from more lorries delivering textiles C
More job opportunities will be created
D The business will pay higher taxes
Your answer
© OCR 2024
[1]
3
4
What is one of the ‘four Ps’ of the marketing mix?
A Penetration
B Place
C Planning D
Profit
Your answer
5
[1]
A clothing designer may choose to flatten its organisational structure to reduce the:
A creativity of its garment designers
B independence of its fabric buyers C
need for innovation and change
D time it takes to respond to changes in fashion
Your answer
6
[1]
Two brothers are currently unemployed
...
What is an entrepreneurial risk for the brothers?
A Cold weather
B Paying taxes C
Poor health
D Slippery ladders
Your answer
© OCR 2024
[1]
Turn over
4
7
What is not a benefit to a golfing equipment retailer of training its sales assistants?
A To help staff give advice on which golf clubs to buy
B To increase the sales of golf umbrellas and waterproof clothing C
To motivate staff to assist customers who are trying on golf shoes D
To reduce the time it takes to make golf bags and golf trolleys
Your answer
8
[1]
One purpose of marketing at a library is to:
A advertise for an apprentice librarian
B encourage more families to use the library C
provide better training for librarians
D update the library’s stock of books
Your answer
9
[1]
A business has recently changed its main objective from ‘survival’ to
‘growth’
...
X
Sales
Time
According to the diagram:
A
sales grew rapidly but the product is now in maturity
B
sales grew slowly but the product is now in decline
C
the product continues to be highly profitable
D
the product is experiencing a rapid decline
Your answer
[1]
11 What is a benefit to a patient of receiving communication from their hospital doctor by email
rather than by letter?
A Doctors receive confirmation of receipt when the email is opened
B Emails can contain hyperlinks to further information about treatments C
Emails save money by reducing stationery, printing, and postal costs D
Multiple medical appointments can be sent out at the same time
Your answer
[1]
12 What impacts are a customer boycott most likely to have on a business?
A External growth, reduced profit, increased dividends
B Fewer customers, reduced profit, increased market share C
Improved brand image, more customers, increased profit D
Worsened reputation, lower sales, reduced profit
Your answer
© OCR 2024
[1]
Turn over
6
13 An independent toy business is seeing fewer potential customers visit its
shop
...
This is an example of a:
A diversification
B horizontal takeover C
merger
D vertical takeover
Your answer
[1]
15 A business with a tall organisational structure will
have: A a high market share
B lots of distribution channels C
multiple layers of authority D
short chains of command
Your answer
© OCR 2024
[1]
7
BLANK PAGE
PLEASE DO NOT WRITE ON THIS PAGE
© OCR 2024
Turn over
8
Section B
16
Text 1
J Sainsbury plc (Sainsbury’s)
Sainsbury’s is one of the UK’s largest supermarket chains
...
Sainsbury’s is owned by shareholders who have limited liability
...
An example
is Sainsbury’s price match against similar products sold by Aldi, one of its competitors
...
Developing new products is important to remain competitive, as customers are always looking for
something new
...
Sainsbury’s managers believe that good food should be accessible to everyone
...
(a) Explain one way that limited liability affects the owners of a company
...
...
...
...
[6]
1
...
...
2
...
...
...
...
...
...
...
...
[7]
© OCR 2024
11
17
Text 2
C & J Clark International Ltd (Clarks)
Clarks is a successful UK footwear brand with ranges for children, women, and men
...
Clarks employs specialist designers who create new shoe styles in response to
fast-changing fashion trends
...
The designers work closely with employees from other functional areas of the business, such as
marketing, finance, and retail, to ensure that the new shoe styles meet customers’ needs profitably
...
However,
Clarks sometimes needs to recruit new designers and uses several selection methods to help find
the best person available to fill the vacancy
...
1
...
[2]
(b) Analyse one advantage for Clarks of interpreting quantitative data when designing new products
...
...
...
...
...
[3]
© OCR 2024
Turn over
12
(c) Explain three reasons why employee retention is important for Clarks
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
Give a reason for your answer
...
...
...
...
...
[3]
© OCR 2024
Turn over
14
18
Text 3
SJ Salon
SJ Salon is a hair salon owned by Sam and Jamila
...
The partners’ creativity has helped make the salon very successful
...
Sam and Jamila are qualified hairdressers who work full-time in the salon
...
However, due to
increasing customer demand, two additional part-time employees have recently been recruited
...
They are concerned about the impact of this competition
...
The results show that:
•
130 of the customers have used SJ Salon since 2019
•
104 of the customers were aware of the national hairdressing chain
•
84 of the customers would consider trying the new hair salon, if its prices were cheaper
•
66 of the customers consider quality of service to be more important than price
...
He has not written another one
since then, as the business has been profitable
...
Jamila disagrees,
as the original business plan took Sam 30 hours to write
...
(a) Creativity is one characteristic of an entrepreneur
...
...
[6]
1
...
...
...
...
...
...
...
...
...
© OCR 2024
Turn over
16
(c) Sam and Jamila want to improve communication with their employees now that the size of
the workforce has increased
...
(i) Analyse one advantage for SJ Salon of each method of communication
...
...
...
...
...
Weekly email
...
...
...
...
...
Give a reason for your answer
...
...
...
Title: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer