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Title: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
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BUSINESS
OCR 2024
GCSE Business
J204/01 Business 1: business activity, marketing
and people
With Marking Scheme Merged
Oxford Cambridge and RSA
Tuesday 14 May 2024 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
• a calculator
*
J
2
0
4
0
1
*
Please write clearly in black ink
...
Centre number
Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink
...
If you need extra space use the
lined pages at the end of this booklet
...
• Answer all the questions
...
• The marks for each question are shown in brackets [ ]
...
• This document has 20 pages
...
2
Section A
1
What is a disadvantage of being a sole trader?
A Can only have one employee
B Cannot share business ownership
C Legally required to produce a business plan D
Must pay corporation tax
Your answer
2
[1]
What is a financial method of motivation that a restaurant manager may use?
A An award scheme for the chefs to develop low cost meals
B Introduce profit sharing for the chefs
C Make staff pay for any glasses or plates they break
D Praise staff who suggest how the restaurant could save money
Your answer
3
[1]
What is a benefit to the local community of a nearby carpet factory extending its operating hours?
A A wider choice of carpet designs will be available
B Increased road congestion from more lorries delivering textiles C
More job opportunities will be created
D The business will pay higher taxes
Your answer
© OCR 2024
[1]
3
4
What is one of the ‘four Ps’ of the marketing mix?
A Penetration
B Place
C Planning D
Profit
Your answer
5
[1]
A clothing designer may choose to flatten its organisational structure to reduce the:
A creativity of its garment designers
B independence of its fabric buyers C
need for innovation and change
D time it takes to respond to changes in fashion
Your answer
6
[1]
Two brothers are currently unemployed
...
What is an entrepreneurial risk for the brothers?
A Cold weather
B Paying taxes C
Poor health
D Slippery ladders
Your answer
© OCR 2024
[1]
Turn over
4
7
What is not a benefit to a golfing equipment retailer of training its sales assistants?
A To help staff give advice on which golf clubs to buy
B To increase the sales of golf umbrellas and waterproof clothing C
To motivate staff to assist customers who are trying on golf shoes D
To reduce the time it takes to make golf bags and golf trolleys
Your answer
8
[1]
One purpose of marketing at a library is to:
A advertise for an apprentice librarian
B encourage more families to use the library C
provide better training for librarians
D update the library’s stock of books
Your answer
9
[1]
A business has recently changed its main objective from ‘survival’ to
‘growth’
...
X
Sales
Time
According to the diagram:
A
sales grew rapidly but the product is now in maturity
B
sales grew slowly but the product is now in decline
C
the product continues to be highly profitable
D
the product is experiencing a rapid decline
Your answer
[1]
11 What is a benefit to a patient of receiving communication from their hospital doctor by email
rather than by letter?
A Doctors receive confirmation of receipt when the email is opened
B Emails can contain hyperlinks to further information about treatments C
Emails save money by reducing stationery, printing, and postal costs D
Multiple medical appointments can be sent out at the same time
Your answer
[1]
12 What impacts are a customer boycott most likely to have on a business?
A External growth, reduced profit, increased dividends
B Fewer customers, reduced profit, increased market share C
Improved brand image, more customers, increased profit D
Worsened reputation, lower sales, reduced profit
Your answer
© OCR 2024
[1]
Turn over
6
13 An independent toy business is seeing fewer potential customers visit its
shop
...
This is an example of a:
A diversification
B horizontal takeover C
merger
D vertical takeover
Your answer
[1]
15 A business with a tall organisational structure will
have: A a high market share
B lots of distribution channels C
multiple layers of authority D
short chains of command
Your answer
© OCR 2024
[1]
7
BLANK PAGE
PLEASE DO NOT WRITE ON THIS PAGE
© OCR 2024
Turn over
8
Section B
16
Text 1
J Sainsbury plc (Sainsbury’s)
Sainsbury’s is one of the UK’s largest supermarket chains
...
Sainsbury’s is owned by shareholders who have limited liability
...
An example
is Sainsbury’s price match against similar products sold by Aldi, one of its competitors
...
Developing new products is important to remain competitive, as customers are always looking for
something new
...
Sainsbury’s managers believe that good food should be accessible to everyone
...
(a) Explain one way that limited liability affects the owners of a company
...
...
...
...
[6]
1
...
...
2
...
...
© OCR 2024
9
3
...
...
(c) Analyse one likely reason why Sainsbury’s uses market segmentation when developing
new products
...
...
...
...
...
[3]
© OCR 2024
Turn over
10
(d)
(i) Identify two primary market research methods
...
2
...
...
...
...
...
...
...
...
...
...
...
...
Their market
is very competitive
...
The designers interpret quantitative data carefully when planning
new shoe styles
...
Clarks works hard to retain its team of designers, as they are central to its success
...
(a) State two aspects of employment law that may affect a business
...
2
...
...
...
...
...
...
1
...
...
2
...
...
3
...
...
[6]
(d)
(i) Analyse one advantage for Clarks of using interviews to select new designers
...
...
...
...
...
[3]
© OCR 2024
13
(ii) Analyse one advantage for Clarks of using references to select new designers
...
...
...
...
...
[3]
(iii) Recommend whether using interviews or references is likely to be more effective for selecting
new designers
...
...
...
...
...
...
The business partners met whilst studying
hairdressing at college
...
SJ
Salon is currently the only salon in town and uses cost-plus pricing
...
Until recently, the partners
employed one part-time and one full-time worker who works 40 hours per week
...
Sam and Jamila have just found out that a national hairdressing chain is planning to open a new
salon in their town
...
The partners asked
200 current customers to complete a short questionnaire
...
When SJ Salon was set up in 2014, Sam wrote a business plan
...
However, Sam now thinks that a new business
plan should be written to help the business succeed against any new competition
...
She feels that his time would be better
spent keeping current customers satisfied
...
Identify one other characteristic of an entrepreneur
...
[1]
(b) Analyse two advantages for SJ Salon of using cost-plus pricing
...
...
...
...
...
© OCR 2024
15
2
...
...
...
...
...
Examiners will have to apply judgement as to whether a ‘second response’ on a line is a
development of the ‘first response’, rather than a separate, discrete response
...
)
Short Answer Questions (requiring a more developed response, worth two or more marks)
If the candidates are required to provide a description of, say, three items or factors and four items or factors are provide d, then mark on a similar basis
– that is downwards (as it is unlikely in this situation that a candidate will provide more than on e response in each section of the response space
...
Examiners will need to apply professional judgement as to whether
the second (or a subsequent) response is a ‘new start’ or simply a poorly expressed continuation of the first response
...
Always check the pages (and additional objects if present) at the end of the response in case any answers have been continued there
...
7
...
Team Leaders must confirm the correct use of the NR button with their markers before live marking commences and should check this when
reviewing scripts
...
9
...
Please refer to these comments
when checking your practice responses
...
If you have any questions or comments for your team leader, use the phone, the RM Assessor messaging system, or e-mail
...
The report should contain notes on particular strengths displayed as well as common errors or weaknes ses
...
10
...
To determine the level – start at the highest level and work down until you reach the level that matches the answer
b
...
Annotations
Annotation
Meaning
Analysis (AO3a)
Application (AO2)
Benefit of doubt
Blank page
Cross
Evaluation (AO3b)
K
Knowledge (AO1a)
Not answered question
No use of text
Own figure rule
Repeat
Noted but no credit given
Too vague
Tick
5
J204/01
Mark Scheme
Annotation
U
June 2024
Meaning
Understanding (AO1b)
SECTION A
Question
Answer
Marks
Assessment Objective
1
B
1
1b
2
B
1
2
3
C
1
2
4
B
1
1a
5
D
1
2
6
7
C
D
1
1
2
2
8
B
1
2
9
C
1
1b
10
A
1
2
11
B
1
2
12
D
1
1b
13
B
1
2 (PS)
14
15
C
C
1
1
2
1a
6
J204/01
Question
16 (a)
Mark Scheme
Answer
Explain one way that limited liability affects the owners of a
company
...
This will help boost revenue (+1)
...
e
...
Can make products to target the needs of customer segments (1)
...
Do not reward adaptations that attempt to meet
the needs of ALL customers (as this does not
relate to market segmentation)
...
June 2024
2
AO1a 2
Indicative content:
• Questionnaire
• Survey
• Interview
• Trialling/trial/taste test
• Focus group
• Observation
16
(d)
(ii)
One mark for each primary market research
method identified, up to a maximum of two
marks
...
Evaluate whether Sainsbury’s should use primary or secondary
market research methods in the future
...
Annotate as:
Up to 2 marks for application to Sainsbury’s
Up to 2 marks for analysis
Up to 3 marks for evaluation
NB: Context must be used to help explain the
pros/cons of the market research method for it to
be awarded as application
...
For strong evaluation i
...
, the full three marks, the
evaluation must be contextual
...
g
...
NB: Pros of one method are often the cons of the
other method i
...
REP
...
10
J204/01
Mark Scheme
June 2024
Analysis may include:
Do not reward ‘free’
...
This decision should be justified using relevant argument
...
11
J204/01
Mark Scheme
June 2024
Exemplar response:
Utilising primary market research means they can find out specific
information (AN) about sales in its competitive market (NUT) so that
Sainsbury’s can fulfil the needs and wants of its middle to high income
customers (APP)
...
However,
since Sainsbury’s is one of the largest UK supermarkets (APP)
financial constraints are unlikely to be a problem
...
ARA
12
J204/01
Mark Scheme
June 2024
Q16(dii) Evaluate whether Sainsbury’s should use primary or secondary market research methods in the future
...
Good
[APP]
[APP]
2 marks
Two different pros/cons of market research
methods (business-facing)
...
[EVAL]
[EVAL]
[EVAL]
2 marks
A justified judgement about whether Sainsbury’s should
use primary or secondary market research methods in
future
...
[APP]
1 mark
1 mark
One pro/con of a market research method
(business-facing)
...
[AN]
[EVAL]
13
J204/01
17
Question
(a)
Mark Scheme
Answer
State two aspects of employment law that may affect a
business
...
g
...
g
...
Answers do not need to relate to Clarks
...
g
...
‘Employment rights’ (0) TV
‘Pay’/‘How much they are paid’ (0) TV
J204/01
17
Mark Scheme
(b)
June 2024
Analyse one advantage for Clarks of interpreting quantitative
data when designing new products
...
No further marks can be gained without
understanding
...
One further mark for analysis of the advantage to
Application may include:
• Very competitive market/lots of competitors
• Employs specialist designers
• Fast-changing fashion trends
• Footwear for children, women and men
• Need to ensure new styles meet customer needs
• Need to ensure new styles will be profitable
a business of interpreting quantitative data
...
NB: No reward for what quantitative data is
...
Exemplar responses:
Quantitative data will help Clarks identify changes in demand (1) for
its children’s, women’s and men’s ranges (APP)
...
The impact of a new promotion on Clarks’ sales can be analysed
(1)
...
ARA
15
3
AO1b 1
AO2 1
AO3a 1
Do not reward ‘objective’, ‘numerical data’, ‘can be
plotted on a graph’; advantages for business of
these are required
...
Advantage must be to Clarks and NOT the
customer or other stakeholders
...
e
...
High sales (0) TV
High demand (0) TV
J204/01
17
Mark Scheme
(c)
Explain three reasons why employee retention is important for
Clarks
Title: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer