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Title: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
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[2]
(ii) Evaluate whether Sainsbury’s should use primary or secondary market research methods in
the future
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[7]
© OCR 2024
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Text 2
C & J Clark International Ltd (Clarks)
Clarks is a successful UK footwear brand with ranges for children, women, and men
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Clarks employs specialist designers who create new shoe styles in response to
fast-changing fashion trends
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The designers work closely with employees from other functional areas of the business, such as
marketing, finance, and retail, to ensure that the new shoe styles meet customers’ needs profitably
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However,
Clarks sometimes needs to recruit new designers and uses several selection methods to help find
the best person available to fill the vacancy
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[2]
(b) Analyse one advantage for Clarks of interpreting quantitative data when designing new products
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© OCR 2024
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(c) Explain three reasons why employee retention is important for Clarks
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Give a reason for your answer
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[3]
© OCR 2024
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Text 3
SJ Salon
SJ Salon is a hair salon owned by Sam and Jamila
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The partners’ creativity has helped make the salon very successful
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Sam and Jamila are qualified hairdressers who work full-time in the salon
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However, due to
increasing customer demand, two additional part-time employees have recently been recruited
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They are concerned about the impact of this competition
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The results show that:
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130 of the customers have used SJ Salon since 2019
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104 of the customers were aware of the national hairdressing chain
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84 of the customers would consider trying the new hair salon, if its prices were cheaper
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66 of the customers consider quality of service to be more important than price
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He has not written another one
since then, as the business has been profitable
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Jamila disagrees,
as the original business plan took Sam 30 hours to write
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(a) Creativity is one characteristic of an entrepreneur
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© OCR 2024
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(c) Sam and Jamila want to improve communication with their employees now that the size of
the workforce has increased
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(i) Analyse one advantage for SJ Salon of each method of communication
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Weekly email
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Give a reason for your answer
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© OCR 2024
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(d)* Evaluate, using the data in Text 3, whether Sam should write a new business plan
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END OF QUESTION PAPER
© OCR 2024
19
EXTRA ANSWER SPACE
If you need extra space use these lined pages
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OCR qualifications include
AS/A Levels, Diplomas, GCSEs, Cambridge Nationals, Cambridge Technicals, Functional Skills,
Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT,
business, languages, teaching/training, administration and secretarial skills
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OCR is a not-for-profit organisation; any surplus made
is invested back into the establishment to help towards the development of qualifications and
support, which keep pace with the changing needs of today’s society
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It shows the basis on which marks were awarded by examiners
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All examiners are instructed that alternative correct answers and unexpected approaches
in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and
skills demonstrated
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© OCR 2024
Oxford Cambridge and RSA Examinations
J204/01
Mark Scheme
This document has 28 pages
June 2024
MARKING INSTRUCTIONS
PREPARATION FOR MARKING
RM ASSESSOR
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YOU MUST MARK 5 PRACTICE AND 10 STANDARDISATION RESPONSES BEFORE YOU CAN BE APPROVED TO MARK LIVE SCRIPTS
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Mark strictly to the mark scheme
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Marks awarded must relate directly to the marking criteria
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The schedule of dates is very important
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If you experience problems, you
must contact your Team Leader (Supervisor) without delay
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If you are in any doubt about applying the mark scheme, consult your Team Leader by te xt or the RM Assessor messaging system, or by email
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Crossed Out Responses
Where a candidate has crossed out a response and provided a clear alternative then the crossed out response is not marked
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Multiple Choice Question Responses
When a multiple choice question has only a single, correct response and a candidate provides two responses (even if one of th ese responses is
correct), then no mark should be awarded (as it is not possible to determine which was the first response selected by the candidate)
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Contradictory Responses
When a candidate provides contradictory responses, then no mark should be awarded, even if one of the answers is correct
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The
response space should be marked from left to right on each line and then line by line until the required number of r esponses have been considered
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Examiners will have to apply judgement as to whether a ‘second response’ on a line is a
development of the ‘first response’, rather than a separate, discrete response
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)
Short Answer Questions (requiring a more developed response, worth two or more marks)
If the candidates are required to provide a description of, say, three items or factors and four items or factors are provide d, then mark on a similar basis
– that is downwards (as it is unlikely in this situation that a candidate will provide more than on e response in each section of the response space
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Examiners will need to apply professional judgement as to whether
the second (or a subsequent) response is a ‘new start’ or simply a poorly expressed continuation of the first response
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Always check the pages (and additional objects if present) at the end of the response in case any answers have been continued there
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Team Leaders must confirm the correct use of the NR button with their markers before live marking commences and should check this when
reviewing scripts
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Please refer to these comments
when checking your practice responses
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If you have any questions or comments for your team leader, use the phone, the RM Assessor messaging system, or e-mail
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The report should contain notes on particular strengths displayed as well as common errors or weaknes ses
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To determine the level – start at the highest level and work down until you reach the level that matches the answer
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Annotations
Annotation
Meaning
Analysis (AO3a)
Application (AO2)
Benefit of doubt
Blank page
Cross
Evaluation (AO3b)
K
Knowledge (AO1a)
Not answered question
No use of text
Own figure rule
Repeat
Noted but no credit given
Too vague
Tick
5
J204/01
Mark Scheme
Annotation
U
June 2024
Meaning
Understanding (AO1b)
SECTION A
Question
Answer
Marks
Assessment Objective
1
B
1
1b
2
B
1
2
3
C
1
2
4
Title: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer
Description: OCR 2024 GCSE Business J204/01 Business 1: business activity, marketing and people With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Tuesday 14 May 2024 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 1 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 What is a disadvantage of being a sole trader? A Can only have one employee B Cannot share business ownership C Legally required to produce a business plan D Must pay corporation tax Your answer 2 What is a financial method of motivation that a restaurant manager may use? A An award scheme for the chefs to develop low cost meals B Introduce profit sharing for the chefs C Make staff pay for any glasses or plates they break D Praise staff who suggest how the restaurant could save money Your answer [1] [1] 3 What is a benefit to the local community of a nearby carpet factory extending its operating hours? A A wider choice of carpet designs will be available B Increased road congestion from more lorries delivering textiles C More job opportunities will be created D The business will pay higher taxes Your answer