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Title: One Fine Stay Case study analysis - Marketing Strategy
Description: An in-depth analysation of the One fine stay case study, similar to Airbnb. The following strategies and methods are including: External environment: SWOT, PEST, Porter's 5 Forces, Competitor analysis, Customer analysis. Other: Characteristics of customer segments and services Strategic Thrust Market Orientation Vrino Resources and capabilities STP - market segmentation, targeting and positioning Customer retention 5 point customer decision making process

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Onefinestay had achieved today
...
When Onefinestay is expanding to more
cities, those competitors who offer the same concept had already had a lot of choices that
are well-developed and has customer reviews accessible online at the same location for
everyone to choose from
...
Compare to those options like Airbnb or hotels, Onefinesaty is a
relatively pricey option for most of the travellers
...

d)Power of the Suppliers
High​ as hosts are the main suppliers, providing their properties and they were
exclusively chosen through a long process where stuff were discussed about what to
change/give access to the guests
...

e)Industry Rivalry
No direct competition but there are alternatives to choose from such as Airbnb and
High end hotels
...
With its business in the industry
for more than ten years and a strong base of users and homeowners worldwide, Airbnb is
only going to be growing further
...

*strategies to personalise services - 1FS is providing personalised services but so
are other companies such as hotels, etc so it is not as unique and raises

competition
...

*resources - 1FS is a manufacturing company that offers services whilst other
competition may have a broader range of resources and may own their property
such as hotels which 1FS does not so their properties may be seasonal
...
They want to
expand by revolutionising the Accommodation industry with the new idea of an “unhotel”
which has not been established yet but is a growing industry opening a new segment for
travellers of all sorts
Title: One Fine Stay Case study analysis - Marketing Strategy
Description: An in-depth analysation of the One fine stay case study, similar to Airbnb. The following strategies and methods are including: External environment: SWOT, PEST, Porter's 5 Forces, Competitor analysis, Customer analysis. Other: Characteristics of customer segments and services Strategic Thrust Market Orientation Vrino Resources and capabilities STP - market segmentation, targeting and positioning Customer retention 5 point customer decision making process